<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1"><url><loc>https://map-room.com/service-design</loc><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/OKR%20Image.png</image:loc><image:caption>OKR Image</image:caption><image:title>OKR Image</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Discover%20Image-1.png</image:loc><image:caption>Discover Image-1</image:caption><image:title>Discover 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Image-1</image:caption><image:title>3D Approach Image-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logomark%20White%20on%20Transparent%20Sized-Jun-27-2025-01-33-52-3195-PM.svg</image:loc><image:caption>Map Room Primary Logomark White on Transparent Sized-Jun-27-2025-01-33-52-3195-PM</image:caption><image:title>Map Room Primary Logomark White on Transparent Sized-Jun-27-2025-01-33-52-3195-PM</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Value-Effort%20Image-1.png</image:loc><image:caption>Value-Effort Image-1</image:caption><image:title>Value-Effort Image-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Right%20First%20Time%20IconWhite.svg</image:loc><image:caption>Right First Time IconWhite</image:caption><image:title>Right First Time IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Lloyds.svg</image:loc><image:caption>Lloyds</image:caption><image:title>Lloyds</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Online%20IconWhite.svg</image:loc><image:caption>Online IconWhite</image:caption><image:title>Online IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Up%20IconWhite.svg</image:loc><image:caption>Up IconWhite</image:caption><image:title>Up IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Phoenix.svg</image:loc><image:caption>Phoenix</image:caption><image:title>Phoenix</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/JOUNREY%202%203D%20DESKTOP.png</image:loc><image:caption>JOUNREY 2 3D DESKTOP</image:caption><image:title>JOUNREY 2 3D DESKTOP</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Down%20IconWhite.png</image:loc><image:caption>Down IconWhite</image:caption><image:title>Down IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Beauparc.svg</image:loc><image:caption>Beauparc</image:caption><image:title>Beauparc</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Research%20to%20Results-1.png</image:loc><image:caption>Research to Results-1</image:caption><image:title>Research to Results-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Deliver%20Image.png</image:loc><image:caption>Deliver Image</image:caption><image:title>Deliver Image</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/C-SAT%20iconWhite.svg</image:loc><image:caption>C-SAT iconWhite</image:caption><image:title>C-SAT iconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Flutter.svg</image:loc><image:caption>Flutter</image:caption><image:title>Flutter</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Priory.svg</image:loc><image:caption>Priory</image:caption><image:title>Priory</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Jounrey%20Goggles%203.png</image:loc><image:caption>Jounrey Goggles 3</image:caption><image:title>Jounrey Goggles 3</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/SCROLL%20DESKTOP.png</image:loc><image:caption>SCROLL DESKTOP</image:caption><image:title>SCROLL DESKTOP</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Aldermore.svg</image:loc><image:caption>Aldermore</image:caption><image:title>Aldermore</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logotype%20Transparent%20Sized-1.svg</image:loc><image:caption>Map Room Primary Logotype Transparent Sized-1</image:caption><image:title>Map Room Primary Logotype Transparent Sized-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/PRA.svg</image:loc><image:caption>PRA</image:caption><image:title>PRA</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Starling%20Bank.svg</image:loc><image:caption>Starling Bank</image:caption><image:title>Starling Bank</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Social%20Share%20Images/OPS%20EX%20JOURNEYS%20SOCIAL%20SHARE%20IMAGE.png</image:loc><image:caption>OPS EX JOURNEYS SOCIAL SHARE IMAGE</image:caption><image:title>OPS EX JOURNEYS SOCIAL SHARE IMAGE</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Close%20Brothers.svg</image:loc><image:caption>Close Brothers</image:caption><image:title>Close Brothers</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/FLOWWhite.svg</image:loc><image:caption>FLOWWhite</image:caption><image:title>FLOWWhite</image:title></image:image><lastmod>2025-08-08</lastmod></url><url><loc>https://map-room.com/target-operating-model</loc><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Priory.svg</image:loc><image:caption>Priory</image:caption><image:title>Priory</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Aldermore.svg</image:loc><image:caption>Aldermore</image:caption><image:title>Aldermore</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/HSBC.svg</image:loc><image:caption>HSBC</image:caption><image:title>HSBC</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logomark%20White%20on%20Transparent%20Sized.svg</image:loc><image:caption>Map Room Primary Logomark White on Transparent Sized</image:caption><image:title>Map Room Primary Logomark White on Transparent Sized</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/simply%20asset%20finance.svg</image:loc><image:caption>simply asset finance</image:caption><image:title>simply asset finance</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Phoenix.svg</image:loc><image:caption>Phoenix</image:caption><image:title>Phoenix</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/FLOWWhite.svg</image:loc><image:caption>FLOWWhite</image:caption><image:title>FLOWWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Beauparc.svg</image:loc><image:caption>Beauparc</image:caption><image:title>Beauparc</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/C-SAT%20iconWhite.svg</image:loc><image:caption>C-SAT iconWhite</image:caption><image:title>C-SAT iconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/ContractorsWhite.svg</image:loc><image:caption>ContractorsWhite</image:caption><image:title>ContractorsWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Close%20Brothers.svg</image:loc><image:caption>Close Brothers</image:caption><image:title>Close Brothers</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logomark%20White%20on%20Transparent%20Sized-Jun-27-2025-01-33-52-3195-PM.svg</image:loc><image:caption>Map Room Primary Logomark White on Transparent Sized-Jun-27-2025-01-33-52-3195-PM</image:caption><image:title>Map Room Primary Logomark White on Transparent Sized-Jun-27-2025-01-33-52-3195-PM</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/FlowWhite.svg</image:loc><image:caption>FlowWhite</image:caption><image:title>FlowWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Flutter.svg</image:loc><image:caption>Flutter</image:caption><image:title>Flutter</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/FIREMAN%20-%20DESKTOP.png</image:loc><image:caption>FIREMAN - DESKTOP</image:caption><image:title>FIREMAN - DESKTOP</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/3D%20Approach%20Image-1.png</image:loc><image:caption>3D Approach Image-1</image:caption><image:title>3D Approach Image-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/SCROLL%20%20DESKTOP.png</image:loc><image:caption>SCROLL  DESKTOP</image:caption><image:title>SCROLL  DESKTOP</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/AHTsWhite.svg</image:loc><image:caption>AHTsWhite</image:caption><image:title>AHTsWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Metro.svg</image:loc><image:caption>Metro</image:caption><image:title>Metro</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Social%20Share%20Images/OPS%20EX%20OPERATING%20COSTS%20SOCIAL%20SHARE%20IMAGE.png</image:loc><image:caption>OPS EX OPERATING COSTS SOCIAL SHARE IMAGE</image:caption><image:title>OPS EX OPERATING COSTS SOCIAL SHARE IMAGE</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Value-Effort%20Image-1.png</image:loc><image:caption>Value-Effort Image-1</image:caption><image:title>Value-Effort Image-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Develop%20Image2.png</image:loc><image:caption>Develop Image2</image:caption><image:title>Develop Image2</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Discover%20Image-1.png</image:loc><image:caption>Discover Image-1</image:caption><image:title>Discover Image-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/PRA.svg</image:loc><image:caption>PRA</image:caption><image:title>PRA</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Deliver%20Image.png</image:loc><image:caption>Deliver Image</image:caption><image:title>Deliver Image</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logotype%20Transparent%20Sized-1.svg</image:loc><image:caption>Map Room Primary Logotype Transparent Sized-1</image:caption><image:title>Map Room Primary Logotype Transparent Sized-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Down%20IconWhite.png</image:loc><image:caption>Down IconWhite</image:caption><image:title>Down IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/OKR%20Image.png</image:loc><image:caption>OKR Image</image:caption><image:title>OKR Image</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Starling%20Bank.svg</image:loc><image:caption>Starling Bank</image:caption><image:title>Starling Bank</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Fitz.svg</image:loc><image:caption>Fitz</image:caption><image:title>Fitz</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Rathbones.svg</image:loc><image:caption>Rathbones</image:caption><image:title>Rathbones</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Lloyds.svg</image:loc><image:caption>Lloyds</image:caption><image:title>Lloyds</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Research%20to%20Results-1.png</image:loc><image:caption>Research to Results-1</image:caption><image:title>Research to Results-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Right%20First%20Time%20IconWhite.svg</image:loc><image:caption>Right First Time IconWhite</image:caption><image:title>Right First Time IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/CAR%20BONNET%20-%20DESKTOP.png</image:loc><image:caption>CAR BONNET - DESKTOP</image:caption><image:title>CAR BONNET - DESKTOP</image:title></image:image><lastmod>2025-08-06</lastmod></url><url><loc>https://map-room.com/blog/ps25/19-is-more-than-a-reporting-change</loc><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Right%20First%20Time%20IconWhite.svg</image:loc><image:caption>Right First Time IconWhite</image:caption><image:title>Right First Time IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Campaigns/PS25-19%20Readiness%20Campaign/PS25-19%20Blog%20Social%20Share.png</image:loc><image:caption>PS25-19 Blog Social Share</image:caption><image:title>PS25-19 Blog Social Share</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Backgrounds/Pink%20Full-Width%20BG%20Tiny.png</image:loc><image:caption>Pink Full-Width BG Tiny</image:caption><image:title>Pink Full-Width BG Tiny</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logomark%20White%20on%20Transparent%20Sized.svg</image:loc><image:caption>Map Room Primary Logomark White on Transparent Sized</image:caption><image:title>Map Room Primary Logomark White on Transparent Sized</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/C-SAT%20iconWhite.svg</image:loc><image:caption>C-SAT iconWhite</image:caption><image:title>C-SAT iconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logotype%20Transparent%20Sized-1.svg</image:loc><image:caption>Map Room Primary Logotype Transparent Sized-1</image:caption><image:title>Map Room Primary Logotype Transparent Sized-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Campaigns/PS25-19%20Readiness%20Campaign/PS2519%20Readiness%20Checklist%20Social%20Share.png</image:loc><image:caption>PS2519 Readiness Checklist Social Share</image:caption><image:title>PS2519 Readiness Checklist Social Share</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Campaigns/PS25-19%20Readiness%20Campaign/19%20Top%2010%20Social%20Share.png</image:loc><image:caption>19 Top 10 Social Share</image:caption><image:title>19 Top 10 Social Share</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/FLOWWhite.svg</image:loc><image:caption>FLOWWhite</image:caption><image:title>FLOWWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/Amy%20BW%20Square%20Optimised.png</image:loc><image:caption>Amy BW Square Optimised</image:caption><image:title>Amy BW Square Optimised</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Down%20IconWhite.png</image:loc><image:caption>Down IconWhite</image:caption><image:title>Down IconWhite</image:title></image:image><lastmod>2026-08-11</lastmod></url><url><loc>https://map-room.com/case-studies/motor-finance-arrears-charging-benchmark</loc><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Right%20First%20Time%20IconWhite.svg</image:loc><image:caption>Right First Time IconWhite</image:caption><image:title>Right First Time IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Down%20IconWhite.png</image:loc><image:caption>Down IconWhite</image:caption><image:title>Down IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/C-SAT%20iconWhite.svg</image:loc><image:caption>C-SAT iconWhite</image:caption><image:title>C-SAT iconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/SOCIALANDING%20PAGE%20L%20SHARE%20IMAGE.png</image:loc><image:caption>SOCIALANDING PAGE L SHARE IMAGE</image:caption><image:title>SOCIALANDING PAGE L SHARE IMAGE</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Assurance%20Framework%20Mockup%203%20white.png</image:loc><image:caption>Assurance Framework Mockup 3 white</image:caption><image:title>Assurance Framework Mockup 3 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Sized</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Good%20Practice%20Guide%20Mockup%201%20white%20bg.png</image:loc><image:caption>Good Practice Guide Mockup 1 white bg</image:caption><image:title>Good Practice Guide Mockup 1 white bg</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/ARREARS-CHARGING%20IMAGE.png</image:loc><image:caption>ARREARS-CHARGING IMAGE</image:caption><image:title>ARREARS-CHARGING IMAGE</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/QUOTE%20IMAGE%20BG.png</image:loc><image:caption>QUOTE IMAGE BG</image:caption><image:title>QUOTE IMAGE 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Blog Social Share-2</image:caption><image:title>Scale without losing control - Blog Social Share-2</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Backgrounds/Midnight%20Full-Width%20BG-NEW%202%20Tiny-3-2.png</image:loc><image:caption>Midnight Full-Width BG-NEW 2 Tiny-3-2</image:caption><image:title>Midnight Full-Width BG-NEW 2 Tiny-3-2</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/10%20SIGNS%20IMAGE-3-2.png</image:loc><image:caption>10 SIGNS IMAGE-3-2</image:caption><image:title>10 SIGNS IMAGE-3-2</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Motor%20Finance.jpg</image:loc><image:caption>Motor Finance</image:caption><image:title>Motor Finance</image:title></image:image><lastmod>2026-09-23</lastmod></url><url><loc>https://map-room.com/case-studies</loc><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Right%20First%20Time%20IconWhite.svg</image:loc><image:caption>Right First Time IconWhite</image:caption><image:title>Right First Time IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/SOCIALANDING%20PAGE%20L%20SHARE%20IMAGE.png</image:loc><image:caption>SOCIALANDING PAGE L SHARE IMAGE</image:caption><image:title>SOCIALANDING PAGE L SHARE IMAGE</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logomark%20White%20on%20Transparent%20Sized.svg</image:loc><image:caption>Map Room Primary Logomark White on Transparent Sized</image:caption><image:title>Map Room Primary Logomark White on Transparent Sized</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Social%20Share%20Images/OUR%20WORK%20SOCIAL%20SHARE.png</image:loc><image:caption>OUR WORK SOCIAL SHARE</image:caption><image:title>OUR WORK SOCIAL SHARE</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Down%20IconWhite.png</image:loc><image:caption>Down IconWhite</image:caption><image:title>Down IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/C-SAT%20iconWhite.svg</image:loc><image:caption>C-SAT iconWhite</image:caption><image:title>C-SAT iconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logotype%20Transparent%20Sized-1.svg</image:loc><image:caption>Map Room Primary Logotype Transparent Sized-1</image:caption><image:title>Map Room Primary Logotype Transparent Sized-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/FLOWWhite.svg</image:loc><image:caption>FLOWWhite</image:caption><image:title>FLOWWhite</image:title></image:image><lastmod>2026-09-23</lastmod></url><url><loc>https://map-room.com/about</loc><video:video><video:thumbnail_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/About%20Us/FUNTURE%20FINEST%20SPEECH%20REEL%201%20HD.mp4/medium.jpg</video:thumbnail_loc><video:title>FUNTURE FINEST SPEECH REEL 1 HD</video:title><video:description>Step into a lively gathering where networking and engagement come alive in a beautifully decorated indoor venue. This video showcases an event filled with vibrant conversations, delectable catered meals, and an atmosphere that invites connection.

As the footage unfolds, you'll witness attendees mingling at elegantly set tables, adorned with white tablecloths and delicious dishes. The diverse crowd, dressed in colorful attire, exudes a spectrum of emotions, from laughter to curiosity, illustrating the dynamic interactions that make this event special.

The highlight of the video features a confident speaker captivating an attentive audience with insightful presentations, supported by compelling visual aids. The warm lighting and stylish brick walls create a contemporary yet welcoming environment, enhancing the overall experience.

Key takeaways from this video include:

- The importance of networking in professional settings and how such events foster meaningful connections.
- Insights into effective presentation techniques that engage and inform audiences.
- An understanding of how ambiance and decor can enhance the overall experience of an event.

Join us in exploring how a well-executed gathering not only facilitates professional relationships but also creates lasting memories. Discover the art of hosting and participating in events that leave a mark on every attendee.</video:description><video:content_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/About%20Us/FUNTURE%20FINEST%20SPEECH%20REEL%201%20HD.mp4</video:content_loc><video:duration>16</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>KeynotePresentation</video:tag><video:tag>IndoorEvent</video:tag><video:tag>EventNetworking</video:tag><video:tag>ContemporaryVenue</video:tag><video:tag>SocialGathering</video:tag></video:video><video:video><video:thumbnail_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/About%20Us/Background%20Video%20HD%20Compressed.mp4/medium.jpg</video:thumbnail_loc><video:title>Background Video HD Compressed</video:title><video:description>Background Video HD Compressed</video:description><video:content_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/About%20Us/Background%20Video%20HD%20Compressed.mp4</video:content_loc><video:duration>16</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/Lucy%20Headshot%20BW%20small.jpg.png</image:loc><image:caption>Lucy Headshot BW small.jpg</image:caption><image:title>Lucy Headshot BW small.jpg</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Phoenix.svg</image:loc><image:caption>Phoenix</image:caption><image:title>Phoenix</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/Rich%20Colclough.png</image:loc><image:caption>Rich Colclough</image:caption><image:title>Rich Colclough</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/About%20Us/MAP%20ROOM%20WAY%20Blog%20Image.png</image:loc><image:caption>MAP ROOM WAY Blog Image</image:caption><image:title>MAP ROOM WAY Blog Image</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/Barney%20Collins%20Headshot%20Small%20BW%20Optimised.png</image:loc><image:caption>Barney Collins Headshot Small BW Optimised</image:caption><image:title>Barney Collins Headshot Small BW Optimised</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/About%20Us/LOOKBACK%20THUMBNAIL%20HD.png</image:loc><image:caption>LOOKBACK THUMBNAIL HD</image:caption><image:title>LOOKBACK THUMBNAIL HD</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Lloyds.svg</image:loc><image:caption>Lloyds</image:caption><image:title>Lloyds</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/Adam%20Podcast%20BW%20Optimised.png</image:loc><image:caption>Adam Podcast BW Optimised</image:caption><image:title>Adam Podcast BW Optimised</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/About%20Us/QBR%20MAY%2024%20EDIT-00571.png</image:loc><image:caption>QBR MAY 24 EDIT-00571</image:caption><image:title>QBR MAY 24 EDIT-00571</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/Vicki%20New%20BW%20Optimised.png</image:loc><image:caption>Vicki New BW Optimised</image:caption><image:title>Vicki New BW Optimised</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/Fred%20BW%20Optimised.png</image:loc><image:caption>Fred BW Optimised</image:caption><image:title>Fred BW Optimised</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/Rachel%20Bunker%20BW.jpg</image:loc><image:caption>Rachel Bunker BW</image:caption><image:title>Rachel Bunker BW</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logomark%20White%20on%20Transparent%20Sized.svg</image:loc><image:caption>Map Room Primary Logomark White on Transparent Sized</image:caption><image:title>Map Room Primary Logomark White on Transparent Sized</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Backgrounds/Pink%20Full-Width%20BG%20Tiny.png</image:loc><image:caption>Pink Full-Width BG Tiny</image:caption><image:title>Pink Full-Width BG Tiny</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Jack%20Lycett%20FOR%20HUBSPOT.jpg</image:loc><image:caption>Jack Lycett FOR HUBSPOT</image:caption><image:title>Jack Lycett FOR HUBSPOT</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logotype%20Transparent%20Sized-1.svg</image:loc><image:caption>Map Room Primary Logotype Transparent Sized-1</image:caption><image:title>Map Room Primary Logotype Transparent Sized-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/Callum%20Shoot%202-Square-BW%20Optimised.png</image:loc><image:caption>Callum Shoot 2-Square-BW Optimised</image:caption><image:title>Callum Shoot 2-Square-BW Optimised</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Rathbones.svg</image:loc><image:caption>Rathbones</image:caption><image:title>Rathbones</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Aldermore.svg</image:loc><image:caption>Aldermore</image:caption><image:title>Aldermore</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Down%20IconWhite.png</image:loc><image:caption>Down IconWhite</image:caption><image:title>Down IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Parogon.svg</image:loc><image:caption>Parogon</image:caption><image:title>Parogon</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Jared%20for%20Hub.jpg</image:loc><image:caption>Jared for Hub</image:caption><image:title>Jared for Hub</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/About%20Us/Brand%20Box%20Close-Up%20Compressed.png</image:loc><image:caption>Brand Box Close-Up Compressed</image:caption><image:title>Brand Box Close-Up Compressed</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Beauparc.svg</image:loc><image:caption>Beauparc</image:caption><image:title>Beauparc</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/Mark%20Murphy%20BW%20Small.png</image:loc><image:caption>Mark Murphy BW Small</image:caption><image:title>Mark Murphy BW Small</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/About%20Us/Headshot%20Collage%20JUL%2026-1.png</image:loc><image:caption>Headshot Collage JUL 26-1</image:caption><image:title>Headshot Collage JUL 26-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/Lisa%20Square%20BW%20Optimised.png</image:loc><image:caption>Lisa Square BW Optimised</image:caption><image:title>Lisa Square BW Optimised</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/Amy%20BW%20Square%20Optimised.png</image:loc><image:caption>Amy BW Square Optimised</image:caption><image:title>Amy BW Square Optimised</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/Jordan%20White%20Headshot%20in%20Black%20and%20White.png</image:loc><image:caption>Jordan White Headshot in Black and White</image:caption><image:title>Jordan White Headshot in Black and White</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/Emma%201200x1200%20Optimised.jpg</image:loc><image:caption>Emma 1200x1200 Optimised</image:caption><image:title>Emma 1200x1200 Optimised</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Fitz.svg</image:loc><image:caption>Fitz</image:caption><image:title>Fitz</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/About%20Us/Sunday%20Times%20Hundred%20Logos%20MIDNIGHT%20TEXTURE%201200%20COMPRESSED.png</image:loc><image:caption>Sunday Times Hundred Logos MIDNIGHT TEXTURE 1200 COMPRESSED</image:caption><image:title>Sunday Times Hundred Logos MIDNIGHT TEXTURE 1200 COMPRESSED</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Right%20First%20Time%20IconWhite.svg</image:loc><image:caption>Right First Time IconWhite</image:caption><image:title>Right First Time IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/HSBC.svg</image:loc><image:caption>HSBC</image:caption><image:title>HSBC</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Social%20Share%20Images/ABOUT%20PAGE%20SOCIAL%20SHARE%20IMAGE.png</image:loc><image:caption>ABOUT PAGE SOCIAL SHARE IMAGE</image:caption><image:title>ABOUT PAGE SOCIAL SHARE IMAGE</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/Marc%20Cotterill%20BW%20Podcast%20Optimised.png</image:loc><image:caption>Marc Cotterill BW Podcast Optimised</image:caption><image:title>Marc Cotterill BW Podcast Optimised</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/C-SAT%20iconWhite.svg</image:loc><image:caption>C-SAT iconWhite</image:caption><image:title>C-SAT iconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/Zoe%20Evans%20Podcast%20BW%202%20Optimised.png</image:loc><image:caption>Zoe Evans Podcast BW 2 Optimised</image:caption><image:title>Zoe Evans Podcast BW 2 Optimised</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/CHARLIE%20BW%20SMALL-04282-2.png</image:loc><image:caption>CHARLIE BW SMALL-04282-2</image:caption><image:title>CHARLIE BW SMALL-04282-2</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/simply%20asset%20finance.svg</image:loc><image:caption>simply asset finance</image:caption><image:title>simply asset finance</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/PRA.svg</image:loc><image:caption>PRA</image:caption><image:title>PRA</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Flutter.svg</image:loc><image:caption>Flutter</image:caption><image:title>Flutter</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Backgrounds/Midnight%20Full-Width%20BG-NEW%202000%20Tiny.jpg</image:loc><image:caption>Midnight Full-Width BG-NEW 2000 Tiny</image:caption><image:title>Midnight Full-Width BG-NEW 2000 Tiny</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/About%20Us/Liam%20Neeson.png</image:loc><image:caption>Liam Neeson</image:caption><image:title>Liam Neeson</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/Gilbert%20BW%20Optimised.png</image:loc><image:caption>Gilbert BW Optimised</image:caption><image:title>Gilbert BW Optimised</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Priory.svg</image:loc><image:caption>Priory</image:caption><image:title>Priory</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/FLOWWhite.svg</image:loc><image:caption>FLOWWhite</image:caption><image:title>FLOWWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/Matilda%20BW%20optimised.png</image:loc><image:caption>Matilda BW optimised</image:caption><image:title>Matilda BW optimised</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/Deborah%20Bulcock%201%20BW.png</image:loc><image:caption>Deborah Bulcock 1 BW</image:caption><image:title>Deborah Bulcock 1 BW</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/Andy%20Phillips%20Podcasat%20BW%201%20Optimised.png</image:loc><image:caption>Andy Phillips Podcasat BW 1 Optimised</image:caption><image:title>Andy Phillips Podcasat BW 1 Optimised</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/Aaron%20Square%20BW%20Optimised.png</image:loc><image:caption>Aaron Square BW Optimised</image:caption><image:title>Aaron Square BW Optimised</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Starling%20Bank.svg</image:loc><image:caption>Starling Bank</image:caption><image:title>Starling Bank</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Metro.svg</image:loc><image:caption>Metro</image:caption><image:title>Metro</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Frankie%20for%20hub.jpg</image:loc><image:caption>Frankie for hub</image:caption><image:title>Frankie for hub</image:title></image:image><lastmod>2026-09-10</lastmod></url><url><loc>https://map-room.com/en-gb/</loc><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logomark%20White%20on%20Transparent%20Sized.svg</image:loc><image:caption>Map Room Primary Logomark White on Transparent Sized</image:caption><image:title>Map Room Primary Logomark White on Transparent Sized</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Phoenix.svg</image:loc><image:caption>Phoenix</image:caption><image:title>Phoenix</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/x100.png</image:loc><image:caption>x100</image:caption><image:title>x100</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Case%20Study%20Images/Hsbc%20C&amp;A.png</image:loc><image:caption>Hsbc C&amp;A</image:caption><image:title>Hsbc C&amp;A</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Case%20Study%20Images/Pra%20Group%20P&amp;T.png</image:loc><image:caption>Pra Group P&amp;T</image:caption><image:title>Pra Group P&amp;T</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Case%20Study%20Images/Starling%20Bank%20C&amp;A.png</image:loc><image:caption>Starling Bank C&amp;A</image:caption><image:title>Starling Bank C&amp;A</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Backgrounds/Midnight%20Full-Width%20BG-NEW%202000%20Tiny.jpg</image:loc><image:caption>Midnight Full-Width BG-NEW 2000 Tiny</image:caption><image:title>Midnight Full-Width BG-NEW 2000 Tiny</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Social%20Share%20Images/HOME%20PAGE%202%20SOCIAL%20SHARE%20IMAGE.png</image:loc><image:caption>HOME PAGE 2 SOCIAL SHARE IMAGE</image:caption><image:title>HOME PAGE 2 SOCIAL SHARE IMAGE</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logotype%20Transparent%20Sized-1.svg</image:loc><image:caption>Map Room Primary Logotype Transparent Sized-1</image:caption><image:title>Map Room Primary Logotype Transparent Sized-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Down%20IconWhite.png</image:loc><image:caption>Down IconWhite</image:caption><image:title>Down IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Right%20First%20Time%20IconWhite.svg</image:loc><image:caption>Right First Time IconWhite</image:caption><image:title>Right First Time IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Case%20Study%20Images/STARLING%20PROCESS%20OPS%20EX.png</image:loc><image:caption>STARLING PROCESS OPS EX</image:caption><image:title>STARLING PROCESS OPS EX</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Case%20Study%20Images/Phoenix%20C&amp;A.png</image:loc><image:caption>Phoenix C&amp;A</image:caption><image:title>Phoenix C&amp;A</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Home-Exec-Image.png</image:loc><image:caption>Home-Exec-Image</image:caption><image:title>Home-Exec-Image</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Broken%20Process%20Small.jpg</image:loc><image:caption>Broken Process Small</image:caption><image:title>Broken Process Small</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/HSBC.svg</image:loc><image:caption>HSBC</image:caption><image:title>HSBC</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Power%20of%20Trust.jpg</image:loc><image:caption>Power of Trust</image:caption><image:title>Power of Trust</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/10%20SIGNS%20IMAGE-3-2.png</image:loc><image:caption>10 SIGNS IMAGE-3-2</image:caption><image:title>10 SIGNS IMAGE-3-2</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Aldermore.svg</image:loc><image:caption>Aldermore</image:caption><image:title>Aldermore</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Beauparc.svg</image:loc><image:caption>Beauparc</image:caption><image:title>Beauparc</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Case%20Study%20Images/Lloyds%20C&amp;A.png</image:loc><image:caption>Lloyds C&amp;A</image:caption><image:title>Lloyds C&amp;A</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Campaigns/PS25-19%20Readiness%20Campaign/PS25-19%20Blog%20Social%20Share.png</image:loc><image:caption>PS25-19 Blog Social Share</image:caption><image:title>PS25-19 Blog Social Share</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Lloyds.svg</image:loc><image:caption>Lloyds</image:caption><image:title>Lloyds</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/simply%20asset%20finance.svg</image:loc><image:caption>simply asset finance</image:caption><image:title>simply asset finance</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Home-Res-Image2.png</image:loc><image:caption>Home-Res-Image2</image:caption><image:title>Home-Res-Image2</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/fsqs.png</image:loc><image:caption>fsqs</image:caption><image:title>fsqs</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Home-TxEx-Image2.png</image:loc><image:caption>Home-TxEx-Image2</image:caption><image:title>Home-TxEx-Image2</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Case%20Study%20Images/Panda%20Testimonial%20Cover.png</image:loc><image:caption>Panda Testimonial Cover</image:caption><image:title>Panda Testimonial Cover</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Home-ReEx-Image-1.png</image:loc><image:caption>Home-ReEx-Image-1</image:caption><image:title>Home-ReEx-Image-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Case%20Study%20Images/Flutter%20P&amp;T.png</image:loc><image:caption>Flutter P&amp;T</image:caption><image:title>Flutter P&amp;T</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Case%20Study%20Images/STARLING%20OPS%20EX.png</image:loc><image:caption>STARLING OPS EX</image:caption><image:title>STARLING OPS EX</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/PLEO.svg</image:loc><image:caption>PLEO</image:caption><image:title>PLEO</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Metro%20Testimonial%20Cover.png</image:loc><image:caption>Metro Testimonial Cover</image:caption><image:title>Metro Testimonial Cover</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/FLOWWhite.svg</image:loc><image:caption>FLOWWhite</image:caption><image:title>FLOWWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/PRA.svg</image:loc><image:caption>PRA</image:caption><image:title>PRA</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Rathbones.svg</image:loc><image:caption>Rathbones</image:caption><image:title>Rathbones</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Priory.svg</image:loc><image:caption>Priory</image:caption><image:title>Priory</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Thames%20Water%20logo1.svg</image:loc><image:caption>Thames Water logo1</image:caption><image:title>Thames Water logo1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Metro.svg</image:loc><image:caption>Metro</image:caption><image:title>Metro</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Case%20Study%20Images/FLUTTER%20OPS%20EX.png</image:loc><image:caption>FLUTTER OPS EX</image:caption><image:title>FLUTTER OPS EX</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/C-SAT%20iconWhite.svg</image:loc><image:caption>C-SAT iconWhite</image:caption><image:title>C-SAT iconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Home-Recruit-Image1.png</image:loc><image:caption>Home-Recruit-Image1</image:caption><image:title>Home-Recruit-Image1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Close%20Brothers.svg</image:loc><image:caption>Close Brothers</image:caption><image:title>Close Brothers</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Case%20Study%20Images/Specialist%20Motor%20Finance%20C&amp;A.png</image:loc><image:caption>Specialist Motor Finance C&amp;A</image:caption><image:title>Specialist Motor Finance C&amp;A</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Social%20Share%20Images/Scale%20without%20losing%20control%20-%20Blog%20Social%20Share-2.png</image:loc><image:caption>Scale without losing control - Blog Social Share-2</image:caption><image:title>Scale without losing control - Blog Social Share-2</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Flutter.svg</image:loc><image:caption>Flutter</image:caption><image:title>Flutter</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Case%20Study%20Images/Pleo%20Case%20Study%20Cover-1.png</image:loc><image:caption>Pleo Case Study Cover-1</image:caption><image:title>Pleo Case Study Cover-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Motor%20Finance.jpg</image:loc><image:caption>Motor Finance</image:caption><image:title>Motor Finance</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Starling%20Bank.svg</image:loc><image:caption>Starling Bank</image:caption><image:title>Starling Bank</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Home-OpEx-Image.png</image:loc><image:caption>Home-OpEx-Image</image:caption><image:title>Home-OpEx-Image</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/SOCIALANDING%20PAGE%20L%20SHARE%20IMAGE.png</image:loc><image:caption>SOCIALANDING PAGE L SHARE IMAGE</image:caption><image:title>SOCIALANDING PAGE L SHARE IMAGE</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Case%20Study%20Images/Rathbones%20OPS%20EX.png</image:loc><image:caption>Rathbones OPS EX</image:caption><image:title>Rathbones OPS EX</image:title></image:image><lastmod>2026-09-25</lastmod></url><url><loc>https://map-room.com/content</loc><video:video><video:thumbnail_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/A%20Seat%20At%20The%20Table%20%7C%20Rich%20Colclough.mp4/medium.jpg</video:thumbnail_loc><video:title>A Seat At The Table | Rich Colclough</video:title><video:description>Join us as we step inside the stunning Broughton Restaurant in Crewe for an exclusive conversation with Rich Coleclough, Managing Director of Paragon Group. In this engaging video, we explore the restaurant’s remarkable transformation, delve into the growth of the Paragon Group, and unveil an exciting announcement that marks a new chapter for Map Room.

Key topics covered in the video include:

- **The Broughton Restaurant Experience**: Discover the unique blend of historic charm and modern elegance that makes this venue a standout in the hospitality sector.

- **Business Growth Insights**: Rich shares his journey from opening the first site in 2007 to expanding to twelve successful venues. Learn how adaptability and vision have fueled this remarkable growth, especially in the challenging post-COVID landscape.

- **Strategic Development**: We discuss the importance of having a strong, independent board in navigating the complexities of business growth. Rich reflects on his new role as a non-executive director at Map Room, highlighting the collaborative spirit and ambition that aligns both companies.

- **Actionable Takeaways**: Viewers will gain insights into effective leadership, strategic expansion in competitive environments, and the essential qualities that drive successful partnerships.

This conversation not only showcases the passion behind the Paragon Group's success but also sets the stage for Map Room's future endeavors. Tune in for an inspiring blend of culinary excellence and business strategy that promises to enlighten and motivate.</video:description><video:content_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/A%20Seat%20At%20The%20Table%20%7C%20Rich%20Colclough.mp4</video:content_loc><video:duration>574</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>TheBroughtonRestaurant</video:tag><video:tag>MapRoomAnnouncement</video:tag><video:tag>NonExecDirector</video:tag><video:tag>HospitalityBusiness</video:tag><video:tag>RichColclough</video:tag><video:tag>EntrepreneurialGrowth</video:tag><video:tag>Chairman</video:tag></video:video><video:video><video:thumbnail_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Amplified%20%7C%20Mark%20Murphy%20-%20The%20Power%20of%20Service%20Design.mp4/medium.jpg</video:thumbnail_loc><video:title>Amplified | Mark Murphy - The Power of Service Design</video:title><video:description>Unlock the power of service design and elevate your customer experience strategy in this insightful video. We delve into the fundamentals of service design, emphasizing the importance of understanding who you are serving—your customers. 

In this discussion, we cover:

- **Customer-Centric Approach**: Explore how engaging directly with customers leads to valuable insights rather than relying on assumptions. Learn the significance of adopting an outside-in view to truly grasp customer needs.

- **The Economics of Service Design**: Discover how investing in customer research can save organizations substantial costs—up to 30%—by streamlining processes and enhancing customer satisfaction. 

- **Collaboration Across Functions**: Understand how service design fosters alignment within an organization, breaking down silos and ensuring that every department works towards a common goal, ultimately enhancing operational efficiency.

- **Transforming Insights into Action**: Gain insights into how to turn customer feedback into actionable strategies that not only delight customers but also improve the bottom line.

Key takeaways include practical strategies for implementing service design, the importance of continuous customer engagement, and how to create a culture of collaboration that benefits the entire organization. 

Join us as we unpack these concepts and illustrate how service design is not just a methodology but a vital component of sustainable organizational success.</video:description><video:content_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Amplified%20%7C%20Mark%20Murphy%20-%20The%20Power%20of%20Service%20Design.mp4</video:content_loc><video:duration>330</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CustomerExperience</video:tag><video:tag>Collaboration</video:tag><video:tag>CustomerResearch</video:tag><video:tag>ServiceDesign</video:tag><video:tag>OperationalExcellence</video:tag></video:video><video:video><video:thumbnail_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/what-the-boys-in-the-boat-teaches-leaders-about-teamwork.mp4/medium.jpg</video:thumbnail_loc><video:title>What The Boys in the Boat Teaches Leaders About Teamwork</video:title><video:description>In this video, we explore the powerful lessons of alignment, teamwork and synchronization illustrated in the story of The Boys in the Boat. This narrative of eight rowers from the University of Washington who triumphed at the 1936 Berlin Olympics serves as a vivid metaphor for achieving collective success in any endeavor, from family dynamics to workplace efficiency.

Key themes addressed in this video include:

- **The Essence of Synchronization**: Discover how individual strengths can falter without alignment and shared intent, emphasizing the importance of cohesive teamwork.
- **Creating a Unified Direction**: Learn how leaders can guide large organizations towards common goals by establishing clear, measurable objectives that prevent confusion between activity and genuine progress.
- **The Importance of Culture**: Understand the pivotal role of organizational culture in fostering an environment where teams are motivated to move in tandem towards shared outcomes.

Viewers will walk away with actionable insights on how to cultivate alignment within their teams, explore the concept of 'swing' in organizational settings, and learn practical methods to cascade strategic goals throughout their organizations.

Join us as we delve into the lessons from The Boys in the Boat and discover how to create a synchronized workforce that drives meaningful change and impactful results. Explore how Map Room's approach to vision, mission, and OKR design can help your organization thrive in a complex landscape.</video:description><video:content_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/what-the-boys-in-the-boat-teaches-leaders-about-teamwork.mp4</video:content_loc><video:duration>248</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>LeadershipInsights</video:tag><video:tag>BoysInTheBoat</video:tag><video:tag>TeamworkLessons</video:tag><video:tag>SynchronizedTeams</video:tag><video:tag>OrganizationalAlignment</video:tag></video:video><video:video><video:thumbnail_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/the-map-room-way---our-unique-approach.mp4/medium.jpg</video:thumbnail_loc><video:title>The Map Room Way - Our Unique Approach</video:title><video:description>Unlock the secrets to impactful change with Map Room's proven three-stage approach: Discover, Check, Deliver. This video dives deep into our signature method designed to help organizations drive transformation and achieve measurable results.

**Key Topics Covered:**
- **Discover Phase:** Engage in a data-driven exploration to identify and prioritize opportunities. We connect with stakeholders, analyze your current operating model, and gather insights to shape tailored solutions.
- **Check Phase:** Collaborate with cross-functional teams to review findings from the Discover phase. Together, we align on actionable recommendations, ensuring everyone is on the same page before proceeding.
- **Deliver Phase (3D Approach):** Implement agreed opportunities through our structured define, design, and deliver process. We focus on creating a robust business case, designing a future blueprint, and ensuring the change is sustainable with comprehensive communication and readiness plans.

**Key Takeaways:**
- Gain insights into how to measure the impact of changes to ensure they deliver the desired benefits.
- Discover how engaging stakeholders throughout the process fosters alignment and commitment.
- Learn about our hands-on, practitioner-led approach that emphasizes real-world experience and tangible outcomes.

Join us to explore how Map Room can help your organization transition from quick wins to transformative change, ensuring that every step you take leads to lasting success in today’s complex environment.</video:description><video:content_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/the-map-room-way---our-unique-approach.mp4</video:content_loc><video:duration>106</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>Transformation</video:tag><video:tag>DiscoveryPhase</video:tag><video:tag>BusinessImpact</video:tag><video:tag>MapRoomMethod</video:tag><video:tag>Change</video:tag><video:tag>TransformativeChange</video:tag><video:tag>StakeholderEngagement</video:tag></video:video><video:video><video:thumbnail_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/A%20Seat%20at%20the%20Table%20%7C%20Deb%20Bulcock.mp4/medium.jpg</video:thumbnail_loc><video:title>A Seat at the Table | Deb Bulcock</video:title><video:description>Meet Debra Bullcock, a seasoned banking executive turned executive coach and strategic advisor. In this insightful video, we explore Deb's journey, her impactful career, and exciting developments with Map Room.

Key Highlights:
- Deb shares her extensive 20+ years of experience in banking, including her role as a director and the significant health event that prompted her career transformation.
- Learn how Deb transitioned from senior leadership roles into executive coaching, offering support to senior leaders across the UK.
- The conversation delves into Deb's long-standing connection with Map Room and how she has contributed to the team's growth and culture.
- Discover Deb's passion for writing, which led to the creation of her best-selling book aimed at helping clients achieve their goals without burnout.
- We unveil the exciting announcement of Deb's new role as a non-executive director at Map Room, where she will be instrumental in guiding the business's future direction.

Join us for a candid discussion filled with valuable insights on personal growth, leadership, and the importance of trust in professional relationships. Whether you're a senior leader or simply looking for inspiration, this video is packed with actionable takeaways to fuel your journey toward success. Tune in to witness the impact of meaningful connections and the power of transformation in action.</video:description><video:content_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/A%20Seat%20at%20the%20Table%20%7C%20Deb%20Bulcock.mp4</video:content_loc><video:duration>513</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>FemaleBusinessAwards</video:tag><video:tag>ExecutiveCoaching</video:tag><video:tag>BurnoutRecovery</video:tag><video:tag>NonExecDirector</video:tag><video:tag>LeadershipJourney</video:tag><video:tag>DebraBulcock</video:tag></video:video><video:video><video:thumbnail_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/HOW%20TO%20JOIN%20THE%2030%20PERCENT%20CLUB.mp4/medium.jpg</video:thumbnail_loc><video:title>HOW TO JOIN THE 30 PERCENT CLUB</video:title><video:description>They say that 70% of transformation programs fail. In this video we explore why and discuss the things leaders can do to help you join the successful 30% club. 

We dive deep into the common pitfalls of transformation initiatives and how to avoid them.

Key topics covered include:
- The alarming statistics surrounding transformation program failures and what they mean for your organization.
- Insights from Mark Murphy, who has over 20 years of experience, on why transformations often miss their targets.
- The undeniable role of people in the success of change initiatives and why they should be at the heart of your strategy.

Key takeaways include actionable tips such as:
1. Involving individuals from the outset to build a shared understanding and desire for change.
2. Understanding the impacts at a personal level and providing necessary support for readiness.
3. Defining clear readiness indicators from both technical and people perspectives.
4. Ensuring business ownership and involvement in decisions regarding readiness and go-live.
5. Developing a robust plan for ongoing support to embed and reinforce changes post-implementation.

With the right strategies, you can avoid common traps and ensure your transformation efforts yield the desired results. Discover how aligning project and change management from the beginning can lead to smoother transitions and lasting impact. 

Don’t let your organisation fall into the cycle of failed transformations. Tune in for valuable insights that can help you achieve sustainable success and truly join the ranks of the 30% club.</video:description><video:content_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/HOW%20TO%20JOIN%20THE%2030%20PERCENT%20CLUB.mp4</video:content_loc><video:duration>377</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ChangeManagement</video:tag><video:tag>BusinessReadiness</video:tag><video:tag>TransformationPrograms</video:tag><video:tag>PeopleCentricApproach</video:tag><video:tag>ProjectManagement</video:tag></video:video><video:video><video:thumbnail_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Videos/OPS%20EXCELLENCE%20INTRO%20V3%204K%20HB.mp4/medium.jpg</video:thumbnail_loc><video:title>OPS EXCELLENCE INTRO V3 4K HB</video:title><video:description>OPS EXCELLENCE INTRO V3 4K HB</video:description><video:content_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Videos/OPS%20EXCELLENCE%20INTRO%20V3%204K%20HB.mp4</video:content_loc><video:duration>251</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Amplified%20%7C%20Mateus%20Machado%20-%20What%20is%20Service%20Design.mp4/medium.jpg</video:thumbnail_loc><video:title>Amplified | Mateus Machado - What is Service Design</video:title><video:description>Are you struggling to balance internal operations with customer needs? Discover how service design can transform your business by putting users at the forefront.

In this conversation, we sit down with Mateus, a lead service designer at Map Room, to explore the fundamentals of service design and its vital role in today’s complex business landscape. 

Key topics covered in this video include:

- **Defining Service Design**: Gain insights into what service design truly means and why it’s essential for businesses aiming to thrive in an evolving market.
  
- **The Double Diamond Approach**: Learn about the classic service design process, which includes stages of discovery, defining, developing, and delivering. Understand how to identify the right problems to solve and the importance of involving diverse teams in the design process.

- **Human-Centered Design**: See how focusing on customer needs and experiences can lead to meaningful improvements in service delivery and operational efficiency.

- **Continuous Improvement**: Discover the shift from reactive to proactive problem-solving, emphasizing the need for businesses to adapt to changing environments and customer expectations.

Viewers will walk away with actionable insights on how to leverage service design as a competitive advantage. You’ll learn strategies to enhance customer experiences, facilitate internal communication, and create a culture of continuous improvement that drives growth.

Join us to explore how aligning your business operations with user needs can lead to greater efficiency and customer loyalty, ultimately transforming your organization for success in a rapidly changing world.</video:description><video:content_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Amplified%20%7C%20Mateus%20Machado%20-%20What%20is%20Service%20Design.mp4</video:content_loc><video:duration>466</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ContinuousImprovement</video:tag><video:tag>CustomerExperience</video:tag><video:tag>DoubleDiamond</video:tag><video:tag>HumanCenteredDesign</video:tag><video:tag>ServiceDesign</video:tag></video:video><video:video><video:thumbnail_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Amplified%20Series%20Lianne%20Dodds%2c%20MLRO%2c%20Agant%20%7C%20Stablecoins.mp4/medium.jpg</video:thumbnail_loc><video:title>Amplified Series: Lianne Dodds, MLRO, Agant | Stablecoins</video:title><video:description>Stablecoins are often talked about like they belong in the world of crypto speculation.

But the more interesting question is much simpler:

What if money could move faster, cheaper and with less friction — without the volatility people associate with crypto?

In this episode, we speak to Leigh-Ann Dodds, Chief Compliance Officer and MLRO at Agant, about the rise of GBP-denominated stablecoins and what they could mean for the future of payments.

We explore why stablecoins matter, where the real use cases are emerging, and how they could create meaningful efficiency gains for businesses, exchanges and financial institutions moving money across borders.

We also get into the bit that matters most: regulation.

Because innovation only works at scale when trust, control and oversight are built in from the start.

Leigh-Ann shares her view on the UK’s regulatory position, the risks that need to be managed, and why getting policy right could unlock a major opportunity for the UK economy over the next few years.

A conversation about stablecoins, financial crime, regulation and the future of money movement.</video:description><video:content_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Amplified%20Series%20Lianne%20Dodds%2c%20MLRO%2c%20Agant%20%7C%20Stablecoins.mp4</video:content_loc><video:duration>431</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>FinancialRegulation</video:tag><video:tag>Stablecoins</video:tag><video:tag>BlockchainTechnology</video:tag><video:tag>UKStablecoinMarket</video:tag><video:tag>CrossBorderPayments</video:tag></video:video><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Boys%20in%20the%20Boat%20Thumbnail%20Wide.png</image:loc><image:caption>Boys in the Boat Thumbnail Wide</image:caption><image:title>Boys in the Boat Thumbnail Wide</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/30%25%20CLUB%20THUMBNAIL%20HD%20No%20outline.png</image:loc><image:caption>30% CLUB THUMBNAIL HD No outline</image:caption><image:title>30% CLUB THUMBNAIL HD No outline</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/The%20Map%20Room%20Way%20Thumbnail.png</image:loc><image:caption>The Map Room Way Thumbnail</image:caption><image:title>The Map Room Way Thumbnail</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logomark%20White%20on%20Transparent%20Sized.svg</image:loc><image:caption>Map Room Primary Logomark White on Transparent Sized</image:caption><image:title>Map Room Primary Logomark White on Transparent Sized</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Seat%20at%20the%20Table%20Thumbnail.png</image:loc><image:caption>Seat at the Table Thumbnail</image:caption><image:title>Seat at the Table Thumbnail</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logotype%20Transparent%20Sized-1.svg</image:loc><image:caption>Map Room Primary Logotype Transparent Sized-1</image:caption><image:title>Map Room Primary Logotype Transparent Sized-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Amplified%20Mark%20Murphy%20Thumbnail.jpg</image:loc><image:caption>Amplified video thumbnail featuring Mark Murphy</image:caption><image:title>Amplified Mark Murphy Thumbnail</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Videos/OPERATIONAL%20EXCELLENCE%20THUMBNAIL%20OPTIMISED.png</image:loc><image:caption>OPERATIONAL EXCELLENCE THUMBNAIL OPTIMISED</image:caption><image:title>OPERATIONAL EXCELLENCE THUMBNAIL OPTIMISED</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Seat%20at%20the%20Table%20Thumbnail%20Deb%20HD.png</image:loc><image:caption>Seat at the Table Thumbnail Deb HD</image:caption><image:title>Seat at the Table Thumbnail Deb HD</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/FLOWWhite.svg</image:loc><image:caption>FLOWWhite</image:caption><image:title>FLOWWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/CONTENT%20PAGE%20SOCIAL%20SHARE%20IMAGE.png</image:loc><image:caption>CONTENT PAGE SOCIAL SHARE IMAGE</image:caption><image:title>CONTENT PAGE SOCIAL SHARE IMAGE</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Amplified%20with%20Mateus%20Machado%20Thumbnail%20COMPRESSED.jpg</image:loc><image:caption>Amplified with Mateus Machado Thumbnail COMPRESSED</image:caption><image:title>Amplified with Mateus Machado Thumbnail COMPRESSED</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Backgrounds/Midnight%20Full-Width%20BG-NEW%202%20Tiny-3-2.png</image:loc><image:caption>Midnight Full-Width BG-NEW 2 Tiny-3-2</image:caption><image:title>Midnight Full-Width BG-NEW 2 Tiny-3-2</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Right%20First%20Time%20IconWhite.svg</image:loc><image:caption>Right First Time IconWhite</image:caption><image:title>Right First Time IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Down%20IconWhite.png</image:loc><image:caption>Down IconWhite</image:caption><image:title>Down IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/C-SAT%20iconWhite.svg</image:loc><image:caption>C-SAT iconWhite</image:caption><image:title>C-SAT iconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/HS%20Amplified%20with%20Lianne%20Dodds%20Thumbnail%2016-9.png</image:loc><image:caption>HS Amplified with Lianne Dodds Thumbnail 16-9</image:caption><image:title>HS Amplified with Lianne Dodds Thumbnail 16-9</image:title></image:image><lastmod>2026-09-04</lastmod></url><url><loc>https://map-room.com/blog/motor-finance-dca</loc><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logotype%20Transparent%20Sized-1.svg</image:loc><image:caption>Map Room Primary Logotype Transparent Sized-1</image:caption><image:title>Map Room Primary Logotype Transparent Sized-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/FLOWWhite.svg</image:loc><image:caption>FLOWWhite</image:caption><image:title>FLOWWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Backgrounds/Pink%20Full-Width%20BG%20Tiny.png</image:loc><image:caption>Pink Full-Width BG Tiny</image:caption><image:title>Pink Full-Width BG Tiny</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Right%20First%20Time%20IconWhite.svg</image:loc><image:caption>Right First Time IconWhite</image:caption><image:title>Right First Time IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logomark%20White%20on%20Transparent%20Sized.svg</image:loc><image:caption>Map Room Primary Logomark White on Transparent Sized</image:caption><image:title>Map Room Primary Logomark White on Transparent Sized</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Down%20IconWhite.png</image:loc><image:caption>Down IconWhite</image:caption><image:title>Down IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/C-SAT%20iconWhite.svg</image:loc><image:caption>C-SAT iconWhite</image:caption><image:title>C-SAT iconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Motor%20Finance.jpg</image:loc><image:caption>Motor Finance</image:caption><image:title>Motor Finance</image:title></image:image><lastmod>2025-08-05</lastmod></url><url><loc>https://map-room.com/transformation-excellence</loc><video:video><video:thumbnail_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/HOW%20TO%20JOIN%20THE%2030%20PERCENT%20CLUB.mp4/medium.jpg</video:thumbnail_loc><video:title>HOW TO JOIN THE 30 PERCENT CLUB</video:title><video:description>They say that 70% of transformation programs fail. In this video we explore why and discuss the things leaders can do to help you join the successful 30% club. 

We dive deep into the common pitfalls of transformation initiatives and how to avoid them.

Key topics covered include:
- The alarming statistics surrounding transformation program failures and what they mean for your organization.
- Insights from Mark Murphy, who has over 20 years of experience, on why transformations often miss their targets.
- The undeniable role of people in the success of change initiatives and why they should be at the heart of your strategy.

Key takeaways include actionable tips such as:
1. Involving individuals from the outset to build a shared understanding and desire for change.
2. Understanding the impacts at a personal level and providing necessary support for readiness.
3. Defining clear readiness indicators from both technical and people perspectives.
4. Ensuring business ownership and involvement in decisions regarding readiness and go-live.
5. Developing a robust plan for ongoing support to embed and reinforce changes post-implementation.

With the right strategies, you can avoid common traps and ensure your transformation efforts yield the desired results. Discover how aligning project and change management from the beginning can lead to smoother transitions and lasting impact. 

Don’t let your organisation fall into the cycle of failed transformations. Tune in for valuable insights that can help you achieve sustainable success and truly join the ranks of the 30% club.</video:description><video:content_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/HOW%20TO%20JOIN%20THE%2030%20PERCENT%20CLUB.mp4</video:content_loc><video:duration>377</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ChangeManagement</video:tag><video:tag>BusinessReadiness</video:tag><video:tag>TransformationPrograms</video:tag><video:tag>PeopleCentricApproach</video:tag><video:tag>ProjectManagement</video:tag></video:video><video:video><video:thumbnail_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/FINALLLLL.mov/medium.jpg</video:thumbnail_loc><video:title>FINALLLLL</video:title><video:description>FINALLLLL</video:description><video:content_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/FINALLLLL.mov</video:content_loc><video:duration>211</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Amplified%20%7C%20Mark%20Murphy%20-%20The%20Power%20of%20Service%20Design.mp4/medium.jpg</video:thumbnail_loc><video:title>Amplified | Mark Murphy - The Power of Service Design</video:title><video:description>Unlock the power of service design and elevate your customer experience strategy in this insightful video. We delve into the fundamentals of service design, emphasizing the importance of understanding who you are serving—your customers. 

In this discussion, we cover:

- **Customer-Centric Approach**: Explore how engaging directly with customers leads to valuable insights rather than relying on assumptions. Learn the significance of adopting an outside-in view to truly grasp customer needs.

- **The Economics of Service Design**: Discover how investing in customer research can save organizations substantial costs—up to 30%—by streamlining processes and enhancing customer satisfaction. 

- **Collaboration Across Functions**: Understand how service design fosters alignment within an organization, breaking down silos and ensuring that every department works towards a common goal, ultimately enhancing operational efficiency.

- **Transforming Insights into Action**: Gain insights into how to turn customer feedback into actionable strategies that not only delight customers but also improve the bottom line.

Key takeaways include practical strategies for implementing service design, the importance of continuous customer engagement, and how to create a culture of collaboration that benefits the entire organization. 

Join us as we unpack these concepts and illustrate how service design is not just a methodology but a vital component of sustainable organizational success.</video:description><video:content_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Amplified%20%7C%20Mark%20Murphy%20-%20The%20Power%20of%20Service%20Design.mp4</video:content_loc><video:duration>330</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CustomerExperience</video:tag><video:tag>Collaboration</video:tag><video:tag>CustomerResearch</video:tag><video:tag>ServiceDesign</video:tag><video:tag>OperationalExcellence</video:tag></video:video><video:video><video:thumbnail_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/what-the-boys-in-the-boat-teaches-leaders-about-teamwork.mp4/medium.jpg</video:thumbnail_loc><video:title>What The Boys in the Boat Teaches Leaders About Teamwork</video:title><video:description>In this video, we explore the powerful lessons of alignment, teamwork and synchronization illustrated in the story of The Boys in the Boat. This narrative of eight rowers from the University of Washington who triumphed at the 1936 Berlin Olympics serves as a vivid metaphor for achieving collective success in any endeavor, from family dynamics to workplace efficiency.

Key themes addressed in this video include:

- **The Essence of Synchronization**: Discover how individual strengths can falter without alignment and shared intent, emphasizing the importance of cohesive teamwork.
- **Creating a Unified Direction**: Learn how leaders can guide large organizations towards common goals by establishing clear, measurable objectives that prevent confusion between activity and genuine progress.
- **The Importance of Culture**: Understand the pivotal role of organizational culture in fostering an environment where teams are motivated to move in tandem towards shared outcomes.

Viewers will walk away with actionable insights on how to cultivate alignment within their teams, explore the concept of 'swing' in organizational settings, and learn practical methods to cascade strategic goals throughout their organizations.

Join us as we delve into the lessons from The Boys in the Boat and discover how to create a synchronized workforce that drives meaningful change and impactful results. Explore how Map Room's approach to vision, mission, and OKR design can help your organization thrive in a complex landscape.</video:description><video:content_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/what-the-boys-in-the-boat-teaches-leaders-about-teamwork.mp4</video:content_loc><video:duration>248</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>LeadershipInsights</video:tag><video:tag>BoysInTheBoat</video:tag><video:tag>TeamworkLessons</video:tag><video:tag>SynchronizedTeams</video:tag><video:tag>OrganizationalAlignment</video:tag></video:video><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/PRA.svg</image:loc><image:caption>PRA</image:caption><image:title>PRA</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Parogon.svg</image:loc><image:caption>Parogon</image:caption><image:title>Parogon</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/PLEO.svg</image:loc><image:caption>PLEO</image:caption><image:title>PLEO</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/ERRORWhite.svg</image:loc><image:caption>ERRORWhite</image:caption><image:title>ERRORWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Right%20First%20Time%20IconWhite.svg</image:loc><image:caption>Right First Time IconWhite</image:caption><image:title>Right First Time IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/2.%20Service%20Design-3.png</image:loc><image:caption>2. Service Design-3</image:caption><image:title>2. Service Design-3</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Close%20Brothers.svg</image:loc><image:caption>Close Brothers</image:caption><image:title>Close Brothers</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/FLOWWhite.svg</image:loc><image:caption>FLOWWhite</image:caption><image:title>FLOWWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/McChnage.png</image:loc><image:caption>McChnage</image:caption><image:title>McChnage</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/HSBC.svg</image:loc><image:caption>HSBC</image:caption><image:title>HSBC</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Practice%20Pages/Mark%20Murphy%20Podcast%20BW%20Small%20optimised.png</image:loc><image:caption>Mark Murphy Podcast BW Small optimised</image:caption><image:title>Mark Murphy Podcast BW Small optimised</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logomark%20White%20on%20Transparent%20Sized.svg</image:loc><image:caption>Map Room Primary Logomark White on Transparent Sized</image:caption><image:title>Map Room Primary Logomark White on Transparent Sized</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Amplified%20Mark%20Murphy%20Thumbnail.jpg</image:loc><image:caption>Amplified video thumbnail featuring Mark Murphy</image:caption><image:title>Amplified Mark Murphy Thumbnail</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Rathbones.svg</image:loc><image:caption>Rathbones</image:caption><image:title>Rathbones</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Flutter.svg</image:loc><image:caption>Flutter</image:caption><image:title>Flutter</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Boys%20in%20the%20Boat%20Thumbnail%20Wide%20V2%20Small.png</image:loc><image:caption>Boys in the Boat Thumbnail Wide V2 Small</image:caption><image:title>Boys in the Boat Thumbnail Wide V2 Small</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/simply%20asset%20finance.svg</image:loc><image:caption>simply asset finance</image:caption><image:title>simply asset finance</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Down%20IconWhite.png</image:loc><image:caption>Down IconWhite</image:caption><image:title>Down IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/RocketWhite.svg</image:loc><image:caption>RocketWhite</image:caption><image:title>RocketWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Backgrounds/Pink%20Full-Width%20BG%20Tiny.png</image:loc><image:caption>Pink Full-Width BG Tiny</image:caption><image:title>Pink Full-Width BG Tiny</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Campaigns/Firefighting/EMAIL%20MOCK%20UP%204%20EDIT%201080.png</image:loc><image:caption>EMAIL MOCK UP 4 EDIT 1080</image:caption><image:title>EMAIL MOCK UP 4 EDIT 1080</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Starling%20Bank.svg</image:loc><image:caption>Starling Bank</image:caption><image:title>Starling Bank</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/1.%20Vision%20Mission%20OKR-3.png</image:loc><image:caption>1. Vision Mission OKR-3</image:caption><image:title>1. Vision Mission OKR-3</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Metro.svg</image:loc><image:caption>Metro</image:caption><image:title>Metro</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Beauparc.svg</image:loc><image:caption>Beauparc</image:caption><image:title>Beauparc</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Backgrounds/Midnight%20Full-Width%20BG-NEW%202000%20Tiny.jpg</image:loc><image:caption>Midnight Full-Width BG-NEW 2000 Tiny</image:caption><image:title>Midnight Full-Width BG-NEW 2000 Tiny</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/4.%20Change.png</image:loc><image:caption>4. Change</image:caption><image:title>4. Change</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Fitz.svg</image:loc><image:caption>Fitz</image:caption><image:title>Fitz</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Social%20Share%20Images/Transformation%20Excellence%20Social%20Share%20Image.png</image:loc><image:caption>Transformation Excellence Social Share Image</image:caption><image:title>Transformation Excellence Social Share Image</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/3.%20TOM.png</image:loc><image:caption>3. TOM</image:caption><image:title>3. TOM</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/C-SAT%20iconWhite.svg</image:loc><image:caption>C-SAT iconWhite</image:caption><image:title>C-SAT iconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Up%20IconWhite.svg</image:loc><image:caption>Up IconWhite</image:caption><image:title>Up IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Phoenix.svg</image:loc><image:caption>Phoenix</image:caption><image:title>Phoenix</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Aldermore.svg</image:loc><image:caption>Aldermore</image:caption><image:title>Aldermore</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logotype%20Transparent%20Sized-1.svg</image:loc><image:caption>Map Room Primary Logotype Transparent Sized-1</image:caption><image:title>Map Room Primary Logotype Transparent 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BG</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Priory.svg</image:loc><image:caption>Priory</image:caption><image:title>Priory</image:title></image:image><lastmod>2026-08-25</lastmod></url><url><loc>https://map-room.com/process-improvement</loc><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Right%20First%20Time%20IconWhite.svg</image:loc><image:caption>Right First Time IconWhite</image:caption><image:title>Right First Time IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Close%20Brothers.svg</image:loc><image:caption>Close Brothers</image:caption><image:title>Close Brothers</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Beauparc.svg</image:loc><image:caption>Beauparc</image:caption><image:title>Beauparc</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/PRA.svg</image:loc><image:caption>PRA</image:caption><image:title>PRA</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Lloyds.svg</image:loc><image:caption>Lloyds</image:caption><image:title>Lloyds</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Research%20to%20Results-1.png</image:loc><image:caption>Research 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Image2</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/simply%20asset%20finance.svg</image:loc><image:caption>simply asset finance</image:caption><image:title>simply asset finance</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/AHTsWhite.svg</image:loc><image:caption>AHTsWhite</image:caption><image:title>AHTsWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/C-SAT%20iconWhite.svg</image:loc><image:caption>C-SAT iconWhite</image:caption><image:title>C-SAT iconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/JOUNREY%202%203D%20DESKTOP.png</image:loc><image:caption>JOUNREY 2 3D DESKTOP</image:caption><image:title>JOUNREY 2 3D DESKTOP</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/3D%20Approach%20Image-1.png</image:loc><image:caption>3D Approach Image-1</image:caption><image:title>3D Approach Image-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Value-Effort%20Image-1.png</image:loc><image:caption>Value-Effort Image-1</image:caption><image:title>Value-Effort Image-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/PROCESS%20SCROLL%20DESKTOP.png</image:loc><image:caption>PROCESS SCROLL DESKTOP</image:caption><image:title>PROCESS SCROLL DESKTOP</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Social%20Share%20Images/OPS%20EX%20EFFICIENT%20SOCIAL%20SHARE%20IMAGE.png</image:loc><image:caption>OPS EX EFFICIENT SOCIAL SHARE IMAGE</image:caption><image:title>OPS EX EFFICIENT SOCIAL SHARE IMAGE</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Down%20IconWhite.png</image:loc><image:caption>Down IconWhite</image:caption><image:title>Down IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Phoenix.svg</image:loc><image:caption>Phoenix</image:caption><image:title>Phoenix</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/OKR%20Image.png</image:loc><image:caption>OKR Image</image:caption><image:title>OKR Image</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Metro.svg</image:loc><image:caption>Metro</image:caption><image:title>Metro</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Rathbones.svg</image:loc><image:caption>Rathbones</image:caption><image:title>Rathbones</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Aldermore.svg</image:loc><image:caption>Aldermore</image:caption><image:title>Aldermore</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Priory.svg</image:loc><image:caption>Priory</image:caption><image:title>Priory</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logomark%20White%20on%20Transparent%20Sized-Jun-27-2025-01-33-52-3195-PM.svg</image:loc><image:caption>Map Room Primary Logomark White on Transparent Sized-Jun-27-2025-01-33-52-3195-PM</image:caption><image:title>Map Room Primary Logomark White on Transparent Sized-Jun-27-2025-01-33-52-3195-PM</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Process%20Desktop.png</image:loc><image:caption>Process Desktop</image:caption><image:title>Process Desktop</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Fitz.svg</image:loc><image:caption>Fitz</image:caption><image:title>Fitz</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/FLOWWhite.svg</image:loc><image:caption>FLOWWhite</image:caption><image:title>FLOWWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/HSBC.svg</image:loc><image:caption>HSBC</image:caption><image:title>HSBC</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Deliver%20Image.png</image:loc><image:caption>Deliver Image</image:caption><image:title>Deliver Image</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logomark%20White%20on%20Transparent%20Sized.svg</image:loc><image:caption>Map Room Primary Logomark White on Transparent Sized</image:caption><image:title>Map Room Primary Logomark White on Transparent Sized</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Flutter.svg</image:loc><image:caption>Flutter</image:caption><image:title>Flutter</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logotype%20Transparent%20Sized-1.svg</image:loc><image:caption>Map Room Primary Logotype Transparent Sized-1</image:caption><image:title>Map Room Primary Logotype Transparent Sized-1</image:title></image:image><lastmod>2025-08-06</lastmod></url><url><loc>https://map-room.com/conduct-assurance</loc><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Power%20of%20Trust.jpg</image:loc><image:caption>Power of Trust</image:caption><image:title>Power of Trust</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/HSBC.svg</image:loc><image:caption>HSBC</image:caption><image:title>HSBC</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/CONDUCT%20REMEDIATION.png</image:loc><image:caption>CONDUCT REMEDIATION</image:caption><image:title>CONDUCT REMEDIATION</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logomark%20White%20on%20Transparent%20Sized.svg</image:loc><image:caption>Map Room Primary Logomark White on Transparent Sized</image:caption><image:title>Map Room Primary Logomark White on Transparent Sized</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Fitz.svg</image:loc><image:caption>Fitz</image:caption><image:title>Fitz</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/C-SAT%20iconWhite.svg</image:loc><image:caption>C-SAT iconWhite</image:caption><image:title>C-SAT iconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logotype%20Transparent%20Sized-1.svg</image:loc><image:caption>Map Room Primary Logotype Transparent Sized-1</image:caption><image:title>Map Room Primary Logotype Transparent Sized-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Broken%20Process%20Small.jpg</image:loc><image:caption>Broken Process Small</image:caption><image:title>Broken Process Small</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Parogon.svg</image:loc><image:caption>Parogon</image:caption><image:title>Parogon</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Motor%20Finance.jpg</image:loc><image:caption>Motor Finance</image:caption><image:title>Motor Finance</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Right%20First%20Time%20IconWhite.svg</image:loc><image:caption>Right First Time IconWhite</image:caption><image:title>Right First Time IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Lloyds.svg</image:loc><image:caption>Lloyds</image:caption><image:title>Lloyds</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Flutter.svg</image:loc><image:caption>Flutter</image:caption><image:title>Flutter</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/ERRORWhite.svg</image:loc><image:caption>ERRORWhite</image:caption><image:title>ERRORWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Headshots/Amy%20BW%20Square%20Optimised.png</image:loc><image:caption>Amy BW Square Optimised</image:caption><image:title>Amy BW Square Optimised</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Down%20IconWhite.png</image:loc><image:caption>Down IconWhite</image:caption><image:title>Down IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Social%20Share%20Images/SOCIAL%20SHARE%20-%20REG%20EX.png</image:loc><image:caption>SOCIAL SHARE - REG EX</image:caption><image:title>SOCIAL SHARE - REG EX</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Aldermore.svg</image:loc><image:caption>Aldermore</image:caption><image:title>Aldermore</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Social%20Share%20Images/Scale%20without%20losing%20control%20-%20Blog%20Social%20Share-2.png</image:loc><image:caption>Scale without losing control - Blog Social Share-2</image:caption><image:title>Scale without losing control - Blog Social Share-2</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Rathbones.svg</image:loc><image:caption>Rathbones</image:caption><image:title>Rathbones</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Phoenix.svg</image:loc><image:caption>Phoenix</image:caption><image:title>Phoenix</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Starling%20Bank.svg</image:loc><image:caption>Starling Bank</image:caption><image:title>Starling Bank</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Backgrounds/Midnight%20Full-Width%20BG-NEW%202000%20Tiny.jpg</image:loc><image:caption>Midnight Full-Width BG-NEW 2000 Tiny</image:caption><image:title>Midnight Full-Width BG-NEW 2000 Tiny</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Backgrounds/Pink%20Full-Width%20BG%20Tiny.png</image:loc><image:caption>Pink Full-Width BG Tiny</image:caption><image:title>Pink Full-Width BG Tiny</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/Regulatory%20Compliance%20Proven%20and%20Maintained.png</image:loc><image:caption>Regulatory Compliance Proven and Maintained</image:caption><image:title>Regulatory Compliance Proven and Maintained</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/simply%20asset%20finance.svg</image:loc><image:caption>simply asset finance</image:caption><image:title>simply asset finance</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Beauparc.svg</image:loc><image:caption>Beauparc</image:caption><image:title>Beauparc</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/PLEO.svg</image:loc><image:caption>PLEO</image:caption><image:title>PLEO</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/PRA.svg</image:loc><image:caption>PRA</image:caption><image:title>PRA</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Close%20Brothers.svg</image:loc><image:caption>Close 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Image</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Fitz.svg</image:loc><image:caption>Fitz</image:caption><image:title>Fitz</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Close%20Brothers.svg</image:loc><image:caption>Close Brothers</image:caption><image:title>Close Brothers</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Social%20Share%20Images/RESOURCING%20AND%20RECRUITMENT%20SOCIAL%20SHARE%20IMAGE.png</image:loc><image:caption>RESOURCING AND RECRUITMENT SOCIAL SHARE IMAGE</image:caption><image:title>RESOURCING AND RECRUITMENT SOCIAL SHARE 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Transparent Sized</image:caption><image:title>Map Room Primary Logomark White on Transparent Sized</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/FLOWWhite.svg</image:loc><image:caption>FLOWWhite</image:caption><image:title>FLOWWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Right%20First%20Time%20IconWhite.svg</image:loc><image:caption>Right First Time IconWhite</image:caption><image:title>Right First Time IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Down%20IconWhite.png</image:loc><image:caption>Down IconWhite</image:caption><image:title>Down IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logotype%20Transparent%20Sized-1.svg</image:loc><image:caption>Map Room Primary Logotype Transparent Sized-1</image:caption><image:title>Map Room Primary Logotype Transparent Sized-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/C-SAT%20iconWhite.svg</image:loc><image:caption>C-SAT iconWhite</image:caption><image:title>C-SAT iconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Backgrounds/Midnight%20Full-Width%20BG-NEW%202000%20Tiny.jpg</image:loc><image:caption>Midnight Full-Width BG-NEW 2000 Tiny</image:caption><image:title>Midnight Full-Width BG-NEW 2000 Tiny</image:title></image:image><lastmod>2026-08-07</lastmod></url><url><loc>https://map-room.com/blog/fca-2026-high-growth-findings-what-fintech-leaders-need-to-know-map-room</loc><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Right%20First%20Time%20IconWhite.svg</image:loc><image:caption>Right First Time IconWhite</image:caption><image:title>Right First Time IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Campaigns/PS25-19%20Readiness%20Campaign/PS25-19%20Blog%20Social%20Share.png</image:loc><image:caption>PS25-19 Blog Social Share</image:caption><image:title>PS25-19 Blog Social Share</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Down%20IconWhite.png</image:loc><image:caption>Down IconWhite</image:caption><image:title>Down IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Scale%20Without%20Losing%20Control%20-%20MockUp%20for%20Landing%20Page.jpg</image:loc><image:caption>Scale Without Losing Control - MockUp for Landing Page</image:caption><image:title>Scale Without Losing Control - MockUp for Landing Page</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logotype%20Transparent%20Sized-1.svg</image:loc><image:caption>Map Room Primary Logotype Transparent Sized-1</image:caption><image:title>Map Room Primary Logotype Transparent Sized-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/FINDINGS%20I.png</image:loc><image:caption>FINDINGS I</image:caption><image:title>FINDINGS 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Sized</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/FLOWWhite.svg</image:loc><image:caption>FLOWWhite</image:caption><image:title>FLOWWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/FINDINGS%20III.png</image:loc><image:caption>FINDINGS III</image:caption><image:title>FINDINGS III</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/C-SAT%20iconWhite.svg</image:loc><image:caption>C-SAT iconWhite</image:caption><image:title>C-SAT iconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/FINDINGS%20II.png</image:loc><image:caption>FINDINGS II</image:caption><image:title>FINDINGS 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Tiny</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/C-SAT%20iconWhite.svg</image:loc><image:caption>C-SAT iconWhite</image:caption><image:title>C-SAT iconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/FLOWWhite.svg</image:loc><image:caption>FLOWWhite</image:caption><image:title>FLOWWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Down%20IconWhite.png</image:loc><image:caption>Down IconWhite</image:caption><image:title>Down IconWhite</image:title></image:image><lastmod>2025-08-15</lastmod></url><url><loc>https://map-room.com/blog/the-hidden-cost-of-a-broken-process</loc><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/C-SAT%20iconWhite.svg</image:loc><image:caption>C-SAT iconWhite</image:caption><image:title>C-SAT iconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logomark%20White%20on%20Transparent%20Sized.svg</image:loc><image:caption>Map Room Primary Logomark White on Transparent Sized</image:caption><image:title>Map Room Primary Logomark White on Transparent 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Logomark White on Transparent Sized</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Down%20IconWhite.png</image:loc><image:caption>Down IconWhite</image:caption><image:title>Down IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Backgrounds/Pink%20Full-Width%20BG%20Tiny.png</image:loc><image:caption>Pink Full-Width BG Tiny</image:caption><image:title>Pink Full-Width BG Tiny</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/JOURNEY%20TO%20B%20CORP%20THUMBNAIL%20V0.3%20HD-min-1.png</image:loc><image:caption>JOURNEY TO B CORP THUMBNAIL V0.3 HD-min-1</image:caption><image:title>JOURNEY TO B CORP THUMBNAIL V0.3 HD-min-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/FLOWWhite.svg</image:loc><image:caption>FLOWWhite</image:caption><image:title>FLOWWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Right%20First%20Time%20IconWhite.svg</image:loc><image:caption>Right First Time IconWhite</image:caption><image:title>Right First Time IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logotype%20Transparent%20Sized-1.svg</image:loc><image:caption>Map Room Primary Logotype Transparent Sized-1</image:caption><image:title>Map Room Primary Logotype Transparent Sized-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/C-SAT%20iconWhite.svg</image:loc><image:caption>C-SAT iconWhite</image:caption><image:title>C-SAT iconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Blog/Journey%20to%20B%20Corp%20Logo%20Header.jpg</image:loc><image:caption>Journey to B Corp Logo Header</image:caption><image:title>Journey to B Corp Logo Header</image:title></image:image><lastmod>2025-08-05</lastmod></url><url><loc>https://map-room.com/change-management</loc><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/simply%20asset%20finance.svg</image:loc><image:caption>simply asset finance</image:caption><image:title>simply asset finance</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/30%20SCROLL%20DESKTOP-1.png</image:loc><image:caption>30 SCROLL DESKTOP-1</image:caption><image:title>30 SCROLL DESKTOP-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/PRA.svg</image:loc><image:caption>PRA</image:caption><image:title>PRA</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/FLOWWhite.svg</image:loc><image:caption>FLOWWhite</image:caption><image:title>FLOWWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/3D%20Approach%20Image-1.png</image:loc><image:caption>3D Approach 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Image</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/ContractorsWhite.svg</image:loc><image:caption>ContractorsWhite</image:caption><image:title>ContractorsWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logomark%20White%20on%20Transparent%20Sized-Jun-27-2025-01-33-52-3195-PM.svg</image:loc><image:caption>Map Room Primary Logomark White on Transparent Sized-Jun-27-2025-01-33-52-3195-PM</image:caption><image:title>Map Room Primary Logomark White on Transparent Sized-Jun-27-2025-01-33-52-3195-PM</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/BUSS%20DESKTOP%202.png</image:loc><image:caption>BUSS DESKTOP 2</image:caption><image:title>BUSS DESKTOP 2</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Lloyds.svg</image:loc><image:caption>Lloyds</image:caption><image:title>Lloyds</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/AHTsWhite.svg</image:loc><image:caption>AHTsWhite</image:caption><image:title>AHTsWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/BUSS%20DESKTOP.png</image:loc><image:caption>BUSS DESKTOP</image:caption><image:title>BUSS DESKTOP</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Social%20Share%20Images/OPS%20EX%2030%25%20CLUB%20SOCIAL%20SHARE%20IMAGE.png</image:loc><image:caption>OPS EX 30% CLUB SOCIAL SHARE IMAGE</image:caption><image:title>OPS EX 30% CLUB SOCIAL SHARE IMAGE</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Metro.svg</image:loc><image:caption>Metro</image:caption><image:title>Metro</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Close%20Brothers.svg</image:loc><image:caption>Close Brothers</image:caption><image:title>Close Brothers</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Down%20IconWhite.png</image:loc><image:caption>Down IconWhite</image:caption><image:title>Down IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Rathbones.svg</image:loc><image:caption>Rathbones</image:caption><image:title>Rathbones</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Flutter.svg</image:loc><image:caption>Flutter</image:caption><image:title>Flutter</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/OKR%20Image.png</image:loc><image:caption>OKR Image</image:caption><image:title>OKR Image</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Develop%20Image2.png</image:loc><image:caption>Develop Image2</image:caption><image:title>Develop Image2</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Research%20to%20Results-1.png</image:loc><image:caption>Research to Results-1</image:caption><image:title>Research to Results-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logotype%20Transparent%20Sized-1.svg</image:loc><image:caption>Map Room Primary Logotype Transparent Sized-1</image:caption><image:title>Map Room Primary Logotype Transparent Sized-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logomark%20White%20on%20Transparent%20Sized.svg</image:loc><image:caption>Map Room Primary Logomark White on Transparent Sized</image:caption><image:title>Map Room Primary Logomark White on Transparent Sized</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/FlowWhite.svg</image:loc><image:caption>FlowWhite</image:caption><image:title>FlowWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/HSBC.svg</image:loc><image:caption>HSBC</image:caption><image:title>HSBC</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Aldermore.svg</image:loc><image:caption>Aldermore</image:caption><image:title>Aldermore</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Beauparc.svg</image:loc><image:caption>Beauparc</image:caption><image:title>Beauparc</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/C-SAT%20iconWhite.svg</image:loc><image:caption>C-SAT iconWhite</image:caption><image:title>C-SAT iconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Discover%20Image-1.png</image:loc><image:caption>Discover Image-1</image:caption><image:title>Discover Image-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Starling%20Bank.svg</image:loc><image:caption>Starling Bank</image:caption><image:title>Starling Bank</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Priory.svg</image:loc><image:caption>Priory</image:caption><image:title>Priory</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Fitz.svg</image:loc><image:caption>Fitz</image:caption><image:title>Fitz</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Phoenix.svg</image:loc><image:caption>Phoenix</image:caption><image:title>Phoenix</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Right%20First%20Time%20IconWhite.svg</image:loc><image:caption>Right First Time IconWhite</image:caption><image:title>Right First Time IconWhite</image:title></image:image><lastmod>2025-09-04</lastmod></url><url><loc>https://map-room.com/outcomes</loc><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logotype%20Transparent%20Sized-1.svg</image:loc><image:caption>Map Room Primary Logotype Transparent Sized-1</image:caption><image:title>Map Room Primary Logotype Transparent Sized-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/SUSTAINABILITY%202.png</image:loc><image:caption>SUSTAINABILITY 2</image:caption><image:title>SUSTAINABILITY 2</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/Journeys%20Customers%20Love.png</image:loc><image:caption>Journeys Customers Love</image:caption><image:title>Journeys Customers Love</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/Efficient%20self-sufficient.png</image:loc><image:caption>Efficient self-sufficient</image:caption><image:title>Efficient self-sufficient</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Down%20IconWhite.png</image:loc><image:caption>Down IconWhite</image:caption><image:title>Down IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/SUSTAINABILITY%201.png</image:loc><image:caption>SUSTAINABILITY 1</image:caption><image:title>SUSTAINABILITY 1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/C-SAT%20iconWhite.svg</image:loc><image:caption>C-SAT iconWhite</image:caption><image:title>C-SAT iconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/CONDUCT%20QUALITY%20CONFIDENCE%20PERFORMANCE.png</image:loc><image:caption>CONDUCT QUALITY CONFIDENCE PERFORMANCE</image:caption><image:title>CONDUCT QUALITY CONFIDENCE PERFORMANCE</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/FLOWWhite.svg</image:loc><image:caption>FLOWWhite</image:caption><image:title>FLOWWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logotype%20Transparent%20Sized@2x.png</image:loc><image:caption>Map Room Primary Logotype Transparent Sized@2x</image:caption><image:title>Map Room Primary Logotype Transparent Sized@2x</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/Regulatory%20Compliance%20Proven%20and%20Maintained.png</image:loc><image:caption>Regulatory Compliance Proven and Maintained</image:caption><image:title>Regulatory Compliance Proven and Maintained</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/CONDUCT%20REMEDIATION.png</image:loc><image:caption>CONDUCT REMEDIATION</image:caption><image:title>CONDUCT REMEDIATION</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/RESOURCING%20RECRUITMENT.png</image:loc><image:caption>RESOURCING RECRUITMENT</image:caption><image:title>RESOURCING RECRUITMENT</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Right%20First%20Time%20IconWhite.svg</image:loc><image:caption>Right First Time IconWhite</image:caption><image:title>Right First Time IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/30%25%20Club.png</image:loc><image:caption>30% Club</image:caption><image:title>30% Club</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/CONDUCT%20TURNKEY%20PROCESSING.png</image:loc><image:caption>CONDUCT TURNKEY PROCESSING</image:caption><image:title>CONDUCT TURNKEY PROCESSING</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/SUSTAINABILITY%205.png</image:loc><image:caption>SUSTAINABILITY 5</image:caption><image:title>SUSTAINABILITY 5</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/Talent%20By%20Design.png</image:loc><image:caption>Talent By Design</image:caption><image:title>Talent By Design</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Backgrounds/Midnight%20Full-Width%20BG-NEW%202000%20Tiny.jpg</image:loc><image:caption>Midnight Full-Width BG-NEW 2000 Tiny</image:caption><image:title>Midnight Full-Width BG-NEW 2000 Tiny</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Social%20Share%20Images/OUTCOMES%20SOCIAL%20SHARE%20IMAGE.png</image:loc><image:caption>OUTCOMES SOCIAL SHARE IMAGE</image:caption><image:title>OUTCOMES SOCIAL SHARE IMAGE</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/RESOURCING%20SPECIALIST%20TEAMS.png</image:loc><image:caption>RESOURCING SPECIALIST TEAMS</image:caption><image:title>RESOURCING SPECIALIST TEAMS</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/Improvement%20Roadmap.png</image:loc><image:caption>Improvement Roadmap</image:caption><image:title>Improvement Roadmap</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/CONDUCT%20MOMENTS%20OF%20TRUTH.png</image:loc><image:caption>CONDUCT MOMENTS OF TRUTH</image:caption><image:title>CONDUCT MOMENTS OF TRUTH</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logomark%20White%20on%20Transparent%20Sized.svg</image:loc><image:caption>Map Room Primary Logomark White on Transparent Sized</image:caption><image:title>Map Room Primary Logomark White on Transparent Sized</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/SUSTAINABILITY%203.png</image:loc><image:caption>SUSTAINABILITY 3</image:caption><image:title>SUSTAINABILITY 3</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Direction%20Set%20Results%20Delivered.png</image:loc><image:caption>Direction Set Results Delivered</image:caption><image:title>Direction Set Results Delivered</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/Operating%20Costs%20Reduced.png</image:loc><image:caption>Operating Costs Reduced</image:caption><image:title>Operating Costs Reduced</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/RESOURCING%20TURNKEY%20TEAMS.png</image:loc><image:caption>RESOURCING TURNKEY TEAMS</image:caption><image:title>RESOURCING TURNKEY TEAMS</image:title></image:image><lastmod>2025-08-06</lastmod></url><url><loc>https://map-room.com/operational-excellence</loc><video:video><video:thumbnail_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/HOW%20TO%20JOIN%20THE%2030%20PERCENT%20CLUB.mp4/medium.jpg</video:thumbnail_loc><video:title>HOW TO JOIN THE 30 PERCENT CLUB</video:title><video:description>They say that 70% of transformation programs fail. In this video we explore why and discuss the things leaders can do to help you join the successful 30% club. 

We dive deep into the common pitfalls of transformation initiatives and how to avoid them.

Key topics covered include:
- The alarming statistics surrounding transformation program failures and what they mean for your organization.
- Insights from Mark Murphy, who has over 20 years of experience, on why transformations often miss their targets.
- The undeniable role of people in the success of change initiatives and why they should be at the heart of your strategy.

Key takeaways include actionable tips such as:
1. Involving individuals from the outset to build a shared understanding and desire for change.
2. Understanding the impacts at a personal level and providing necessary support for readiness.
3. Defining clear readiness indicators from both technical and people perspectives.
4. Ensuring business ownership and involvement in decisions regarding readiness and go-live.
5. Developing a robust plan for ongoing support to embed and reinforce changes post-implementation.

With the right strategies, you can avoid common traps and ensure your transformation efforts yield the desired results. Discover how aligning project and change management from the beginning can lead to smoother transitions and lasting impact. 

Don’t let your organisation fall into the cycle of failed transformations. Tune in for valuable insights that can help you achieve sustainable success and truly join the ranks of the 30% club.</video:description><video:content_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/HOW%20TO%20JOIN%20THE%2030%20PERCENT%20CLUB.mp4</video:content_loc><video:duration>377</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ChangeManagement</video:tag><video:tag>BusinessReadiness</video:tag><video:tag>TransformationPrograms</video:tag><video:tag>PeopleCentricApproach</video:tag><video:tag>ProjectManagement</video:tag></video:video><video:video><video:thumbnail_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/what-the-boys-in-the-boat-teaches-leaders-about-teamwork.mp4/medium.jpg</video:thumbnail_loc><video:title>What The Boys in the Boat Teaches Leaders About Teamwork</video:title><video:description>In this video, we explore the powerful lessons of alignment, teamwork and synchronization illustrated in the story of The Boys in the Boat. This narrative of eight rowers from the University of Washington who triumphed at the 1936 Berlin Olympics serves as a vivid metaphor for achieving collective success in any endeavor, from family dynamics to workplace efficiency.

Key themes addressed in this video include:

- **The Essence of Synchronization**: Discover how individual strengths can falter without alignment and shared intent, emphasizing the importance of cohesive teamwork.
- **Creating a Unified Direction**: Learn how leaders can guide large organizations towards common goals by establishing clear, measurable objectives that prevent confusion between activity and genuine progress.
- **The Importance of Culture**: Understand the pivotal role of organizational culture in fostering an environment where teams are motivated to move in tandem towards shared outcomes.

Viewers will walk away with actionable insights on how to cultivate alignment within their teams, explore the concept of 'swing' in organizational settings, and learn practical methods to cascade strategic goals throughout their organizations.

Join us as we delve into the lessons from The Boys in the Boat and discover how to create a synchronized workforce that drives meaningful change and impactful results. Explore how Map Room's approach to vision, mission, and OKR design can help your organization thrive in a complex landscape.</video:description><video:content_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/what-the-boys-in-the-boat-teaches-leaders-about-teamwork.mp4</video:content_loc><video:duration>248</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>LeadershipInsights</video:tag><video:tag>BoysInTheBoat</video:tag><video:tag>TeamworkLessons</video:tag><video:tag>SynchronizedTeams</video:tag><video:tag>OrganizationalAlignment</video:tag></video:video><video:video><video:thumbnail_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Videos/OPS%20EXCELLENCE%20INTRO%20V3%204K%20HB.mp4/medium.jpg</video:thumbnail_loc><video:title>OPS EXCELLENCE INTRO V3 4K HB</video:title><video:description>OPS EXCELLENCE INTRO V3 4K HB</video:description><video:content_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Videos/OPS%20EXCELLENCE%20INTRO%20V3%204K%20HB.mp4</video:content_loc><video:duration>251</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/ops-ex-intro-newest-cut-handbrake.mp4/medium.jpg</video:thumbnail_loc><video:title>Mark Murphy on Operational Excellence in Disruptive Times</video:title><video:description>In a world of constant change, businesses are facing unprecedented disruptions. Join Mark Murphy, Director of Operational Excellence at Map Room, as he unveils strategies to navigate this turbulent landscape and achieve transformative outcomes. 

This video addresses the challenges many organizations encounter during periods of rapid growth and operational complexity. Discover how to:
- Reduce operating costs by up to 30% through effective redesign of your operating model.
- Improve delivery efficiency by as much as 50% by defining clear objectives and success measures from the outset.
- Enhance customer journeys and operational engines for a business prepared to thrive in the future.

Mark shares insights on why traditional methods often fall short and why a practitioner-led approach is crucial for success. Learn how Map Room’s three core services—strategy, design, and change adoption—can help you overcome common pitfalls that lead to transformation failures. 

By putting people at the center of change initiatives, Map Room empowers businesses to join the 30% club of successful transformations, ensuring faster time to value and measurable ROI. 

Key takeaways from this video include:
- The importance of redesigning operational models to support growth.
- Strategies for achieving smoother customer interactions and reduced friction.
- Effective change management practices that foster lasting improvements.

Embark on a journey towards operational excellence and discover how to make change stick in your organization. Let this video guide you in transforming challenges into opportunities for significant business impact.</video:description><video:content_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/ops-ex-intro-newest-cut-handbrake.mp4</video:content_loc><video:duration>159</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Seven%20Deadly%20Wins%20of%20Service%20Design%20Final%20comprssed.mp4/medium.jpg</video:thumbnail_loc><video:title>Seven Deadly Wins of Service Design Final comprssed</video:title><video:description>Seven Deadly Wins of Service Design Final comprssed</video:description><video:content_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Seven%20Deadly%20Wins%20of%20Service%20Design%20Final%20comprssed.mp4</video:content_loc><video:duration>341</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Amplified%20%7C%20Mark%20Murphy%20-%20The%20Power%20of%20Service%20Design.mp4/medium.jpg</video:thumbnail_loc><video:title>Amplified | Mark Murphy - The Power of Service Design</video:title><video:description>Unlock the power of service design and elevate your customer experience strategy in this insightful video. We delve into the fundamentals of service design, emphasizing the importance of understanding who you are serving—your customers. 

In this discussion, we cover:

- **Customer-Centric Approach**: Explore how engaging directly with customers leads to valuable insights rather than relying on assumptions. Learn the significance of adopting an outside-in view to truly grasp customer needs.

- **The Economics of Service Design**: Discover how investing in customer research can save organizations substantial costs—up to 30%—by streamlining processes and enhancing customer satisfaction. 

- **Collaboration Across Functions**: Understand how service design fosters alignment within an organization, breaking down silos and ensuring that every department works towards a common goal, ultimately enhancing operational efficiency.

- **Transforming Insights into Action**: Gain insights into how to turn customer feedback into actionable strategies that not only delight customers but also improve the bottom line.

Key takeaways include practical strategies for implementing service design, the importance of continuous customer engagement, and how to create a culture of collaboration that benefits the entire organization. 

Join us as we unpack these concepts and illustrate how service design is not just a methodology but a vital component of sustainable organizational success.</video:description><video:content_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Amplified%20%7C%20Mark%20Murphy%20-%20The%20Power%20of%20Service%20Design.mp4</video:content_loc><video:duration>330</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CustomerExperience</video:tag><video:tag>Collaboration</video:tag><video:tag>CustomerResearch</video:tag><video:tag>ServiceDesign</video:tag><video:tag>OperationalExcellence</video:tag></video:video><video:video><video:thumbnail_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/FINALLLLL.mov/medium.jpg</video:thumbnail_loc><video:title>FINALLLLL</video:title><video:description>FINALLLLL</video:description><video:content_loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/FINALLLLL.mov</video:content_loc><video:duration>211</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Right%20First%20Time%20IconWhite.svg</image:loc><image:caption>Right First Time IconWhite</image:caption><image:title>Right First Time IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Starling%20Bank.svg</image:loc><image:caption>Starling Bank</image:caption><image:title>Starling Bank</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/Down%20IconWhite.png</image:loc><image:caption>Down IconWhite</image:caption><image:title>Down IconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/PLEO.svg</image:loc><image:caption>PLEO</image:caption><image:title>PLEO</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Backgrounds/Midnight%20Full-Width%20BG-NEW%202000%20Tiny.jpg</image:loc><image:caption>Midnight Full-Width BG-NEW 2000 Tiny</image:caption><image:title>Midnight Full-Width BG-NEW 2000 Tiny</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Campaigns/Firefighting/EMAIL%20MOCK%20UP%204%20EDIT%201080.png</image:loc><image:caption>EMAIL MOCK UP 4 EDIT 1080</image:caption><image:title>EMAIL MOCK UP 4 EDIT 1080</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Aldermore.svg</image:loc><image:caption>Aldermore</image:caption><image:title>Aldermore</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Priory.svg</image:loc><image:caption>Priory</image:caption><image:title>Priory</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Beauparc.svg</image:loc><image:caption>Beauparc</image:caption><image:title>Beauparc</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/2.%20Service%20Design-3.png</image:loc><image:caption>2. Service Design-3</image:caption><image:title>2. Service Design-3</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/C-SAT%20iconWhite.svg</image:loc><image:caption>C-SAT iconWhite</image:caption><image:title>C-SAT iconWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Parogon.svg</image:loc><image:caption>Parogon</image:caption><image:title>Parogon</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/FLOWWhite.svg</image:loc><image:caption>FLOWWhite</image:caption><image:title>FLOWWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logotype%20Transparent%20Sized-1.svg</image:loc><image:caption>Map Room Primary Logotype Transparent Sized-1</image:caption><image:title>Map Room Primary Logotype Transparent Sized-1</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Backgrounds/Web%20Split%20BG.png</image:loc><image:caption>Web Split BG</image:caption><image:title>Web Split BG</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Phoenix.svg</image:loc><image:caption>Phoenix</image:caption><image:title>Phoenix</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/0.%20Diagnositc-2.png</image:loc><image:caption>0. Diagnositc-2</image:caption><image:title>0. Diagnositc-2</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Customer%20Logos/Latest%20Customer%20Logos/Lloyds.svg</image:loc><image:caption>Lloyds</image:caption><image:title>Lloyds</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/3.%20TOM.png</image:loc><image:caption>3. TOM</image:caption><image:title>3. TOM</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Backgrounds/Pink%20Full-Width%20BG%20Tiny.png</image:loc><image:caption>Pink Full-Width BG Tiny</image:caption><image:title>Pink Full-Width BG Tiny</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/4.%20Change.png</image:loc><image:caption>4. Change</image:caption><image:title>4. Change</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/McChnage.png</image:loc><image:caption>McChnage</image:caption><image:title>McChnage</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Practice%20Pages/OPERATIONAL%20EXCELLENCE%20THUMBNAIL%20OPTIMISED.png</image:loc><image:caption>OPERATIONAL EXCELLENCE THUMBNAIL OPTIMISED</image:caption><image:title>OPERATIONAL EXCELLENCE THUMBNAIL OPTIMISED</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/30%25%20CLUB%20THUMBNAIL%20HD%20No%20outline.png</image:loc><image:caption>30% CLUB THUMBNAIL HD No outline</image:caption><image:title>30% CLUB THUMBNAIL HD No outline</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Brand%20Assets/Logos/Map%20Room%20Primary%20Logomark%20White%20on%20Transparent%20Sized.svg</image:loc><image:caption>Map Room Primary Logomark White on Transparent Sized</image:caption><image:title>Map Room Primary Logomark White on Transparent Sized</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Icons/ERRORWhite.svg</image:loc><image:caption>ERRORWhite</image:caption><image:title>ERRORWhite</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Amplified%20Mark%20Murphy%20Thumbnail.jpg</image:loc><image:caption>Amplified video thumbnail featuring Mark Murphy</image:caption><image:title>Amplified Mark Murphy Thumbnail</image:title></image:image><image:image><image:loc>https://143339495.fs1.hubspotusercontent-eu1.net/hubfs/143339495/Map%20Room/Website%20Assets/Outcomes/Outcome%20Images%20-%20Wide/1.%20Vision%20Mission%20OKR-3.png</image:loc><image:caption>1. Vision Mission OKR-3</image:caption><image:title>1. 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