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JOIN THE
30% CLUB

We help COOs and Transformation Leaders join the successful 30% club and achieve the ROI transformation was designed to delivercutting change-adoption time and avoiding the cost of false starts.

Symptoms

ALL COMPANIES
GET STUCK

Most transformations don’t fail because the strategy’s wrong, they fail because people weren’t on board. We’ve all seen the signs of resistance. Somewhere between kick-off and go-live, engagement drops, momentum fades, and good people start looking for greener grass. Are you seeing the warning signs?

1
Symptom 1
The transformation planning underway, but no one’s clear who’s owning the people side.
2
Symptom 2
Delivery partners are active, but no one’s focused on adoption, readiness, or what comes next.
3
Symptom 3
The programme’s losing momentum, people are starting to loose confidence.
4
Symptoms 4
the technical side of change is looking good, but people aren’t aware and bought in.
5
Symptom 5
You've led transformation programmes before, and you’re seeing the same warning signs.
6
Symptom 6
Teams are overloaded, and change is starting to feel like something being done 'to' them.
7
Symptom 7
You’re seeing a lack of engagement, and resistance is starting to grow.
8
Symptom 8
You’re already seeing signs of attrition, and the change hasn’t even landed yet.
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Sound Familiar?

WHY IT MATTERS

Return On Investment
Because change is the investment, but adoption is what truly delivers the return.
The 30% Club
Because 70% of transformations fail, and you’re determined to be in the 30% that succeed.
Engagement
Because successful change lives in engagement and confidence, not just milestones or status reports.
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All Aboard?

Every transformation sets off with a destination in mind. You might have a driver, but who's been left behind?
Benefits &

OUTCOMES

The people side of change is often seen as soft. But done right, it delivers hard, measurable results. These are the outcomes that prove it:

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FASTER ADOPTION
Cut adoption timelines by up to 50% with improved change engagement and readiness.
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REDUCED ATTRITION
Reduce attrition and absence during change by supporting people before resistance builds.
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ON-TIME GO-LIVE
Keep transformation timelines on track by ensuring the business is assessed, engaged, and ready.
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PROTECTED ROI
Achieve 100% of forecasted ROI by making readiness and adoption part of delivery.
Change only counts when your people come with you.

HOW WE WORK

Get to know our tried and tested framework.

Direction.
Then Design.
It starts by defining the outcomes that matter. Clear objectives and measurable key results that bring laser-focus to how we'll measure success.
And with the vision of the future locked in, we can engineer the change to deliver it.
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The 3D
Approach.
A service design-led framework to move from insight to impact — fast. We uncover friction, identify the moments that matter, and co-design better ways to serve your customers and your business.
Grounded in reality. Research-led. Experimentation-first. We learn fast, test early, and shape solutions that transform your business.
1: Discover
Insights.
We capture insights from a range of internal and external sources — structured to surface patterns, pains and needs that identify where change matters most.
And with the truth on the table, we can start turning pain into profitable potential.
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2: Develop
Opportunities.
Translate insight into action, framing opportunities that are measurable, prioritised, and rooted in what matters most to customers and the business.
Each one is ranked by value and effort, helping focus energy on ideas that deliver the best return.
Value
vs. Effort.
Not every opportunity is equal.
We score opportunities based on what improves experience, what drives revenue, and what’s worth the time it’ll take. That’s how we focus on what matters, and drop what doesn’t.
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3: Deliver
Solutions.
We shape each solution to fit the need — policy changes, campaigns, new content, process improvements, system config, or a product feature — whatever it takes to deliver the impact.
Solutions are then scheduled on the backlog for delivery.
Research
to Results.
Unfortunately, you can't fix everything all at once. But you can choose to focus on the things that matter - to you, your business, your colleagues and, importantly, your customers.
Our 3D Approach is simple, structured, and designed to deliver progress you can measure.
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Don't Forget
Your Passengers

Change moves fast.
Make sure everyone’s on board!

CURIOUS?

Here’s what people usually want to know.

What is the ‘successful 30% club’?

It’s our shorthand for the organisations that actually succeed at transformation. You’ve probably heard the stat: 70% of transformation programmes fail to deliver their intended benefits. We help you join the successful 30% by putting people at the centre of the change - ensuring adoption, faster time to value, and lasting impact.

What do we mean by people-centred change?

People-centred change means designing transformation around the people who need to deliver and live with it - your employees, customers, and stakeholders. It’s not about pushing change at people. It’s about engaging them early, building buy-in, and making sure the changes are usable, desirable, and adopted at pace.

How do you measure success?

We believe success should be visible — and measurable. That might mean reducing operating costs, improving flow times, boosting adoption, or hitting compliance targets. We agree the right metrics upfront and hold ourselves accountable to them from start to finish.

For this programme — joining the 30% Club — success is defined by engagement, readiness, adoption, and return on investment. Assuming the technical delivery is sound, it’s the people side that makes or breaks it. With the right communications, change management, and cultural in place, adoption happens faster, resistance fades, and the value lands where it should — in performance, productivity, and real financial return.

What industries do you work with?
We work with organisations in fast-moving, regulated industries including:
  • Financial Services
  • Digital Banking
  • Utilities
  • Gambling
  • And other customer-critical service industries
These are sectors where customer experience, compliance, and operational performance need to be tightly aligned, and where the cost of inefficiency is high.
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JOIN THE
30% CLUB

We help COOs and Transformation Leaders join the successful 30% club and achieve the ROI transformation was designed to delivercutting change-adoption time and avoiding the cost of false starts.