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OPERATIONAL
EXCELLENCE

We help ops and transformation leaders in mid-to-large enterprises reduce operating costs by up to 30%—by redesigning their operating model and services, improving flow, and delivering change that lands and sticks.

Ready. Set. Flow!


OVERVIEW
SYMPTOMS

WHY OUR CUSTOMERS
CALL US

Our customers reach out to us when they’re under pressure to change and grow, and their ways of working can’t keep up.

 

They’re facing increasing costs and complexity. They are struggling to scale internal operations in line with growth. And they're failing to meet the standards set by regulators.

 

On the surface, these are successful mid-to-large firms in financial services, digital banking, utilities, and gambling—but inside, teams are firefighting, processes are broken, customer journeys are suffering, and performance just isn’t where it needs to be.

They’ve tried the obvious.

 

They've scaled internal teams—but they're already overstretched and too close to the problem to reimagine the solution.

 

They're leveraging internal Change teams, but with so much in flight, the volume of change is overwhelming, and the link to measurable commercial impact is unclear.

 

And they’ve tried bigger-name consultancies—but now they're looking for a practitioner-led, outcome focussed model.

Exclamation icon symbolising urgency and competing demands SYMPTOM I

COMPETING PRIORITIES

Cut costs, improve quality, accelerate change, stay compliant, delight customers—conflicting requirements, all urgent, and progress feels impossible. Buried under competing priorities, with little clarity on what’s driving value.

 
Flow disruption icon symbolising broken or inefficient processes SYMPTOM II

THE OPERATION LACKS FLOW

Processes are brokenslow, inefficient and frustrating. Customers, employees, and suppliers are left to absorb the failures: handoffs, rework, friction, delays, and endless manual effort. Quality suffers, morale and satisfaction falls, and cost rises.

 
Falling trend line icon representing lack of focus and low impact SYMPTOM III

NO FOCUS = NO IMPACT

Firefighting becomes the norm. Operations stay reactive. Too much change, all at once — with no clear view of prioritisation, outcomes, or material business impact.

 

SOUND FAMILIAR?

That's where we come in.

WHAT WE DO

BUILT FOR OPS LEADERS

Operational Excellence isn’t a one-off initiative. It’s 'work-in-progress'. Continuous, measured, and built around commercial objectives and P&L performance.

Here's how we help:

Bright pink background with bold white text: Diagnose. Prioritise. Improve. – Improvement Roadmap.
IMPROVEMENT ROADMAP

We help COOs and Ops Leaders turn symptoms into root causes, data into insights, and many potential opportunities into the critical few. In just 4-6 weeks, we’ll identify the opportunities with the highest return-on-investment and shape a tailored improvement roadmap for delivery.

Diagnose. Prioritise. Improve.

Bright pink background with bold white text: Direction Set. Results Delivered. – Vision, Mission, OKRs.
VISION, MISSION & OKRs

We help COOs and transformation leaders lift their eyes from the problems at their feet to the vision of transformation on the horizon—defining the measures of success that improve delivery efficiency by up to 50% by getting it right the first time.

Direction Set, Results Delivered.

Bright pink background with bold white text: Operating Costs Reduced. – Fit for the Future.
READ MORE
TARGET OPERATING MODEL

We help COOs and transformation leaders reduce operating costs by up to 30% by redesigning their operating model—creating a leaner, faster operation, fit for future growth.

Lean. Scalable. Fit for the future.

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Bright pink background with bold white text: Journeys Customers Love. – Service Design.
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SERVICE DESIGN

We help COOs and Customer Experience Leaders increase digital uptake and cut cost-to-serve by up to 30%, redesigning journeys (and the operational engines that power them) around what customers actually value.

Experience that Drives Loyalty.

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Bright pink background with bold white text: Become Efficient and Self-Sufficient. – Faster, Cheaper, Better.
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PROCESS IMPROVEMENT

We help COOs and Operations leaders reduce average-handling-times by up to 75%—by eliminating waste and improving flow - creating a continuous improvement culture that drives better outcomes at lower cost.

Faster. Cheaper. Better.

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Bright pink background with bold white text: Join the 30% Club. – Change only counts when your people come with you.
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CHANGE MANAGEMENT

We help COOs and Transformation Leaders join the successful 30% club and achieve the ROI transformation was designed to delivercutting change-adoption time and avoiding the cost of false starts.

Change Only Counts When It Sticks.

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MEET THE TEAM

OPTIMISE EVERYTHING

We’re the kind of people who see optimisation opportunities everywhere. You see the school run, Sunday dinner, or mowing the lawn. We see patterns, workflows, and automation.

But not all opportunities are equal. Finding the ones that matter is a skill and an art form.

“In God we trust,” they say, "all others must bring data" — and we agree. Because we know that with the right data, you get to prioritise change that's destined to deliver outcomes that change lives.

People-centred, data-driven, outcome-focused change. We love it.

Meet the Director

Mark Murphy

Mark’s spent 20 years delivering, learning, and refining how to land meaningful change in large, complex organisations. After a decade inside a FTSE 100, he’s led transformation across financial services, retail, defence, medico-legal, water, and waste, always rooted in people-centred design and change.

Director of Operational Excellence

Mark Murphy, smiling and seated at a podcast-style microphone, wearing a checked shirt. Black and white portrait.
Meet the Head

Dan Jennings

Dan’s spent 25 years inside big, complex organisations, making services run smoother and change land better. Dan held senior roles at first direct, HSBC, Santander and more. He’s now using that hard-won experience to help other teams do better work, with less waste.

Head of Operational Excellence

Dan Jennings, smiling and seated at a podcast-style microphone, wearing a suit jacket. Black and white portrait.
CUSTOMERS

COMPANY WE KEEP

Big names, bold vision, burning questions. We’ve had the privilege of being in the thick of it with all of them.

★★★★★

“We have built a great relationship with the Map Room team and achieved great outcomes together. They have the professionalism, depth and pace to support us with expertise and scale where and when we need it. I would highly recommend them.”

Felim O’Donnell

Director or Financial Crime Ops | Starling Bank

★★★★★

“Over an extended period the Map Room team have provided assurance and delivery support on a complex and high priority programme for the Bank. We have developed strong working relationships and the team have operated with flexibility to provide the skills, insight and experience to help ensure our key outcomes are achieved.”

Katie Worgan

Retail Chief Operating Officer | HSBC

★★★★★

“Map Room have supported the bank over an extended period of time to deliver complex transformational change across our Customer Support function. I wouldn’t hesitate to work with Map Room in the future and I’m delighted with the outcomes we achieved together.”

David Craggs

Customer Support Director | Metro Bank

OUTCOMES

BANKABLE BENEFITS

When services run better, operations flow smoother, and journeys are friction-free—the results speak for themselves. Lower costs, faster growth, smoother change, and better experiences for customers.

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REDUCE COSTS
Up to 30% cost reduction through smarter structures, processes, and reduced spend.
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DRIVE GROWTH
Increase top-line growth through frictionless, personalised, digital customer journeys.
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INCREASE ROI
Maximise ROI from transformation by avoiding false starts, replanning and rework.
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IMPROVE C-SAT
Reduce delays and errors that drive complaints, improve speed, accuracy, and experience.
The primary goal is flow. Because when work moves freely, costs fall, growth accelerates, and teams do more for less.

CONTENT

IDEAS WORTH SHARING

It’s safe to say we’ve entered a period of unrelenting change. Transformation is a way of working and there's no base camp or finish line. It's reshaping everything we thought we knew about business. It’s scary and exciting, but we’re here for it.

As we help customers navigate the complexities of constant change, we like to share what we learn along the way. We capture it here: actionable insights to get you thinking (and nodding).

FAQ

Learn more about our Operational Excellence services.

WHO ARE YOUR IDEAL CUSTOMERS?

We work with operations and transformation leaders in fast-moving, regulated industries—such as financial services, digital banking, utilities, and gambling—who are under pressure to improve performance, reduce costs, and deliver change that actually sticks.

These businesses are often successful on the outside, but internally they’re facing rising complexity, broken processes, and their teams under strain.

WHAT IS YOUR APPROACH

We’re practitioner-led and outcome-focused. That means we bring real-world experience to the table and work side-by-side with your teams to define the right outcomes, design better ways of working, and deliver change that lands and lasts. Everything we do is designed to deliver measurable results.

You can learn more about our signature method on the 'What We Do' page.

WHAT PROBLEMS DO YOU SOLVE?

We help organisations redesign their operations to reduce costs by up to 30%, improve flow, and deliver sustainable change. Whether you're growing rapidly, falling behind on regulatory standards, or struggling to get a return on your current change efforts, we help you create a leaner, more effective business—and, we'll teach you how to do it for yourselves in the future, helping you become efficient and self-sufficient.

WHAT SERVICES DO YOU OFFER?
Our work typically falls into three core areas:
  • Strategy Services: Define your end state and success measures to align the organisation and improve delivery efficiency.
  • Design Services: Redesign operating models, services, and processes to reduce costs, improve flow, and enhance customer journeys.
  • Change Adoption Services: Ensure your change and transformation efforts stick by putting people at the centre and accelerating adoption.

Get In Touch

This is our favourite button on the site because it's where great conversations (and meaningful partnerships) begin.

When pressed, this button tends to lead to good things.

If you're ready, we're ready.