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A NEW WORLD

For too long, advisory and resourcing markets have been the fertile grazing lands of a few global firms, guarded by brand, scale and little competition. The world has changed. Rising costs, regulatory pressure, consumer mobility, and the growth of challenger businesses and agile firms have created demand for more than just a brand—a demand for true expertise, delivery, and assurance.

We're outcome-obsessed. We are Map Room.

Collage of smiling Map Room team members, captured in candid and professional moments, alongside the Map Room logo—reflecting the people, personality, and purpose behind the brand.

SUCCESS IS
A TEAM SPORT

In this new world, change is constant, delivery is hard, and outcomes are the only... well, outcome. Even the best need back-uphaving the right team on the pitch beside you has never been more important.

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SUCCESS IS A TEAM SPORT
JUST GETTING STARTED
Close-up photo of the Purpose sticker on a Map Room brand box reading: Creating Outcomes That Change Lives.
PURPOSE

WHAT WE'RE BUILDING

In our experience, values mean nothing unless they cost you something; and we’ve seen and felt it. As a growing business, the easy options are tempting. They offer instant gratification in the form of new revenue, and they’re hard to turn down.

But a wise man once said: if you can still make the difficult choice when easy is right there in front of you, that’s how you know your values. And it’s the kind of stuff that inspires.

A Word On Culture

What We Want to Be [When We Grow Up].

What does it mean to build and protect a culture while trying to grow a business? In this piece, CEO Andy Phillips shares a few thoughts on values, and building something that lasts... without losing what makes it so special.

Cover image for ‘A Guide to the Map Room Way’ with subtitle ‘Notes on What We’re Building.
Why 'Map Room'?

A CLUE IN
THE NAME...

It's a gentle nod to history...

and a reflection of how we like to work.

It's borrowed from the room in the White House where Roosevelt brought together his best people to make sense of what was happening, and figure out what to do next.

That's what we aspire to be – the partner you turn to when things feel unclear and the next move REALLY matters.

Because behind every decision, there’s something bigger at play: growth, culture, regulatory pressure, and the drive to deliver great customer outcomes.

The more you ask 'why?', the more you uncover what’s really driving the work, and it’s almost always something deeply personal - good people doing meaningful work to strengthen their business, support their people, and create something bigger and better for themselves and their families.

That’s why outcomes matter.

And if Map Room can operate in that space - where what we do creates outcomes that genuinely change lives - then we know it’s the kind of work we’ll look back on with pride.

It's Why We Exist

OUTCOMES THAT
CHANGE LIVES

A PARTNERSHIP FOR PROGRESS

It’s about our commitment to delivery, working as a trusted partner to drive growth, solve complex challenges, and create meaningful value for their colleagues, customers, and the business as a whole.

WORK THAT MOVES
YOU FORWARD

It’s about connecting professionals to meaningful, fulfilling work that accelerates careers. Creating real opportunities for people to work, grow and develop, making good money doing what they love, improving skills, experience, and expertise.

A FUTURE WE
SHAPE TOGETHER

It’s about the opportunity to own and shape your future, and share in the results of what we build together. An environment where we are empowered to lead, driven to grow, all invested in the same ambitious future.

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100 SUNDAY TIMES FASTEST-GROWING
£500m+ IN VALUE DELIVERED
TO CUSTOMERS
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Culture First, Always.

OUR BRAND VALUES

We’re not robots. We’re human. And we don’t always get it right. So we tried to write down a few things to serve as reminders; of what we aspire to be on our best days, and especially when times feel hard.

We're lucky to have attracted so many brilliant, funny, and talented people. They’re the reason this place is worth building.

So we asked them 'what matters most?' Our promise was to keep their words, their language, and their spirit intact. And now we're doing our best to make them part of everyday life here at Map Room, so they don’t just live on a web page.

Below you'll find a video snapshot of life at Map Room. Unfiltered, full of energy, and unapologetically real. It’s a window into what it feels like to work here, and the people who make it all worthwhile.

Never In Our Comfort Zone It’s about our commitment to continuous growth and pushing boundaries. A reminder that Map Room thrives when climbing moutains. Within our humble minds we hold a deep belief that progress comes from leaning into the uncomfortable, never at ease unless in unfamiliar territory.
Never F**K Anyone Over It’s about integrity and fairness. It means always being ethical in everything we do; treating people with respect, and ensuring that relationships––both internal and external––are built on trust. It emphasises transparency and doing the right thing, even when no one is watching.
Find the Map Room Way It speaks to our unique identity and unmatched approach; it's not a thing, it's an experience; a distinctive way of working that sets Map Room apart. It’s about finding our creative edge and leveraging it in ways that are unmistakably 'Map Room.' Often imitated, never replicated.
No Rights / No Limits Humble in our beginnings, limitless in our ambition. No one is entitled to success, but when it comes to our future, there are no limits to what can be achieved. Never forget where you’ve come from, but remember, while there are stars in these skies, together, we are destined for unmatched greatness.
We - The Risk Averse Rebels Bold steps with eyes wide open. We embrace innovation, but approach opportunity with sharp focus and a calculated plan. We know how to spot risks before they become roadblocks, turning potential pitfalls into pathways for success. Bold in our vision, careful in our execution.

PROUD TO BE NAMED IN THE SUNDAY TIMES HUNDRED FASTEST GROWING PRIVATE COMPANIES

Quit Your [Boring] Job

We don’t know who you are. We don’t know what you want. But if you’re an expert-practitioner with a particular set of skills. Skills you’ve acquired over a long career that make you a nightmare for the problems our customers face. Then we will find you. And we will hire you.

Black and white photo of a serious man on the phone with a speech bubble that says, 'Hello, is that Map Room?'—set against a bold pink background.

TEAMS WE'VE HELPED

Big names, tight deadlines, complex briefs. We’ve had the privilege of being in the thick of it with all of them; delivering meaningful change that lands and lasts.

Join The List

We’re always up for a challenge, especially the ones that matter. If you're looking for a team who cares as much about your outcome as you do, let's talk.

The [Un]usual Suspects

MEET THE TEAM

Most of us have worked in banking, some in tech and fintech, a few in waste management, digital retail, pet care, and hospitality - even defence. We’ve built teams and operating models, fixed broken processes, delivered remediation programmes, and made peace with spreadsheets with 42 tabs [long before RPA and AI could sort them out for us].

Now we’re here, building Map Room. Practitioners, operators, quietly capable humans. Working together to help businesses make change that actually sticks. We care about doing good work with good people. That’s the common golden thread. That, and a mutual dislike of 80-page proposal decks.

You won’t find those here. One page. Three options. Stacks of value.

Andy Phillips, Chief Executive Officer
Andy Phillips Chief Executive Officer
Adam Sromek, Chief Operating Officer
Adam Sromek Chief Operating Officer
Marc Cotterill, Chief Brand Officer
Marc Cotterill Chief Brand Officer
Jamie Long, MD of Consulting
Jamie Long MD of Consulting
Emma Ames, MD of People & Talent
Emma Ames MD of People & Talent
Mark Murphy, Director of Operational Excellence
Mark Murphy Director or Operational Excellence
Liam Maguire, Director of Commercial Sustainability
Liam Maguire Director of Commercial Sustainability
Vicki Heath, Senior Relationship Manager
Vicki Heath Senior Relationship Manager
Lisa Moghadam, Executive Support
Lisa Moghadam Executive Support
Jared Hill, Head of Resourcing
Jared Hill Head of Resourcing
Amy Jenkins, Conduct & Assurance
Amy Jenkins Conduct & Assurance
Gilbert Keung, Finance Manager
Gilbert Keung Finance Manager
Aaron Durber, Head of IT & Digital
Aaron Durber Head of IT & Digital
Matt Hodgkinson, Customer Operations Manager
Matt Hodgkinson Customer Operations Manager
Callum Martin, Brand Creative
Callum Martin Brand Creative
Jenny O'Leary, Brand Creative
Jenny O'Leary Brand Creative
Fred Symonds, IT Support Analyst
Fred Symonds IT Support Analyst
Jack Lycett, Resourcing Support
Jack Lycett Resourcing Support
Zoe Evans, Founder at Map Room
Zoe Evans Founder
Barney Collins, Founder at Map Room
Barney Collins Founder
Neil Davies, Experienced CEO in Banking and Finance
Neil Davies Experienced CEO (Banking / Finance)
Richard Colclough, Managing Director of Paragon (Hospitality)
Richard Colclough Managing Director of Paragon (Hospitality)
Show more

QUESTIONS?

Because “just have a nose around” doesn’t work for everyone.

What kind of work does Map Room do?

We Do Delivery — across our four core practice areas:

Operational Excellence
We help ops and transformation leaders in mid-to-large enterprises reduce operating costs by up to 30% — by redesigning their operating model and services, improving flow, and delivering change that lands and sticks.

Conduct & Assurance
We help leaders in mid-to-large organisations earn regulatory trust — by building the policies, controls, and culture needed to deliver assured, evidence-based outcomes. Where reputation is everything.

Recruitment & Resourcing
We help business leaders and talent teams in mid-to-large enterprises reduce time-to-hire, scale fast, and deliver with confidence — by sourcing, vetting, and mobilising exceptional candidates and specialist teams aligned to business goals and culture.

Commercial Sustainability
We help businesses of any scale — in hospitality, logistics, tourism, and finance — accelerate strategy, access capital, and build customer loyalty — by driving sustainable strategies to baseline and cut emissions, and increase impact.

We Create Outcomes
We believe in clear, measurable outcomes. That could be reducing operating costs, improving flow times, boosting adoption rates, or hitting regulatory targets and earning stronger reviews with the regulator. We agree success measures upfront and hold ourselves accountable throughout the partnership.

Are you a consultancy or a recruitment firm? (Or both?)

Both — but different. We don’t just advise, and we don’t just recruit. We design and deliver outcomes. Sometimes that means standing up a managed service, sometimes building a specialist team, sometimes embedding senior consultants — often, a blend of all three. We're outcome-led, not model-led.

What industries do you work in?

We work in regulated and complex sectors where the stakes are high — like financial services, digital banking, utilities, energy, gaming and gambling, healthcare, hospitality, and more.

Our work is less about the industry and more about the challenge. If there’s complexity, pressure, and a desire to change, we're usually up for the challenge. 

Learn more about the specific ICPs (Ideal Customer Profiles) we support from the 'What We Do' and associated practice pages.

Do you work on big transformation projects?

Yes — We’ve mobilised 100+ person teams, stood up full operations from scratch, and turned around struggling programmes under pressure. We bring strategy, experience and delivery horsepower.

We help you deliver value early and often - while building capability for the long term.

Can I apply to work with you?

Yes. If you're great at what you do and love what we're about — we want to hear from you. We’re always looking for exceptional people who care deeply about doing great work and leaving things better than they found them. Contact us for chat.

Do you hire associates? Yes all the time. But we’re picky. If you’re a seasoned practitioner with a track record of delivering real outcomes, then you might be a good fit. Get in touch.
Who actually does the work? Those you meet during initial conversations are the same ones accountable for delivery. We’ll assemble the team of practitioners who know your world and your pain points, and stay involved, providing oversight and focus on your outcome throughout.
What can we expect when we get in touch?

We start with a conversation. We'll listen to what you're trying to achieve, understand the challenges you're facing, and explore whether we’re the right partner to help. If there's a fit, we’ll agree on a tailored approach to move forward. You can learn more about this on our Contact page where we break it down.

Learn more on the Contact page.

Get in touch

This is our favourite button on the site because it's where great conversations (and meaningful partnerships) begin.

When pressed, this button tends to lead to good things.

If you're ready, we're ready.