COMMERCIAL
SUSTAINABILITY
SUSTAINABILITY
We help businesses of any scale—in hospitality, logistics, tourism, and finance—accelerate strategy, access capital, and build customer loyalty—driving sustainable strategies to baseline and cut emissions, and increase impact.
Sustainable, Commercial Value.
WHY OUR CUSTOMERS
CALL US
Our customers call us because they know stakeholders are watching—but turning sustainability pledges into real progress feels harder than it should.
They're under pressure to drive results—cutting emissions and meeting targets fast—without derailing daily operations or risking accusations of "greenwashing". They know they need to deliver real impact—transparently, credibly, and for the right reasons.
Some are responding to pressure from customers and employees who expect more. Others are focused on ensuring that investors and lenders can see their impact as clearly as their performance.
For some, the road to B Corp is especially appealing—a chance to gain certified proof of their impact, attract investment, or rebuild trust after reputational setbacks. Others are doing everything they can to preempt regulation and outpace competitors.
On the surface, these are successful organisations in hospitality, logistics, tourism, and finance—often with loyal customers and strong brands. But inside, they’re struggling to gather and organise the data and evidence that matters. Complex supply chains, internal silos, and unclear ownership of sustainability make progress slow and fragmented.
Key initiatives often lack a clear link to commercial strategy or ROI, leaving teams questioning the business value of their efforts. It’s a recipe for frustration: complexity increases, risks grow, and obvious opportunities slip through the cracks. Most are battling internal blockers who believe they "don’t have the time or money to waste on sustainability.”
They’ve tried the obvious.
They’ve appointed sustainability leads and task forces—but capability gaps remain, and few have the experience to drive change at scale.
They’ve pursued internal “green” initiatives and quick wins—but everyone is stretched thin, and they know an objective outside view would help them spot blind spots and untapped opportunities.
So now they’re looking for a practitioner-led, outcome-focused partner—one with credible experience to build a roadmap for change that balances their ambition to become a force for good with their commercial objectives.
SUSTAINABILITY NOT LANDING
The ambition is there—but strategy, data, and delivery remain fragmented. Efforts are scattered across teams, supply chains are hard to influence, and no one’s quite sure what’s making a difference. There’s momentum, but no clarity or control.
INTERNAL BARRIERS
Silos, skill gaps, and capacity issues are blocking the change. Data is incomplete, reporting is inconsistent, and the wider business is not bought in. Good intentions are being lost in the noise.
EXTERNAL PRESSURE
Customers are demanding more. Employees want purpose. Lenders are asking for evidence. Investors want a plan. The business knows it needs to act—but proving real impact, fast, without risking brand damage or greenwashing, feels overwhelming.
SOUND FAMILIAR?
That's where we come in.
BUILT FOR PURPOSE-LED LEADERS
These days, businesses can’t rely on reputation or size alone to succeed. Consumers are more conscious than ever before—they actively choose to align with companies that reflect their values. They don’t just buy from brands anymore—they join them.
They want to support businesses that stand for something. That say something about the kind of world they want to live in. And when a business gets it right, customers feel proud to be associated—and the reward is evident in their loyalty and advocacy. What we like to call: Commercial Sustainability.
Here’s how we're helping customers realise it:
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All
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STRATEGY & PLANNING
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GROWTH & POSITIONING
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REPORTING & RISK
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ORG DESIGN
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ACCREDITATION & CERTIFICATION

We help sustainability leaders set a clear sustainability agenda—by defining strategies and roadmaps that align with commercial priorities, accelerate environmental impact, and deepen customer trust.
From Intention. To Impact.

We help sustainability leaders in regulated businesses meet disclosure requirements, avoid greenwashing, and build trust—by delivering accurate carbon reporting and enterprise-level assurance.
Accurate. And Data-Driven.

We help sustainability leaders embed and scale sustainable ways of working—by redesigning the operating model and building the in-house skills needed to lead lasting change and unlock commercial value.
Operationalise Sustainability.

We help purpose-led businesses become B Corp certified and get recognised as a force for good—proving their impact to customers, communities, and their people.
Become a Force for Good.
ACTION & IMPACT
Liam Maguire leads our Commercial Sustainability practice with a simple belief: when sustainability is real, customers feel it—and businesses grow because of it. He works with leaders who want to do more than make pledges. They want to align values with strategy, action and impact.
Liam Maguire
Liam leads our Commercial Sustainability practice, helping businesses align purpose with performance. He works with leaders to embed values customers believe in—building trust, loyalty, and long-term growth. It’s not just about what brands sell, but what they stand for.
Director of Commcercial Sustainability

COMPANY WE KEEP
Big names, bold vision, burning questions. We’ve had the privilege of being in the thick of it with all of them.
★★★★★
“We have built a great relationship with the Map Room team and achieved great outcomes together. They have the professionalism, depth and pace to support us with expertise and scale where and when we need it. I would highly recommend them.”
Felim O’Donnell
Director or Financial Crime Ops | Starling Bank
★★★★★
“Over an extended period the Map Room team have provided assurance and delivery support on a complex and high priority programme for the Bank. We have developed strong working relationships and the team have operated with flexibility to provide the skills, insight and experience to help ensure our key outcomes are achieved.”
Katie Worgan
Retail Chief Operating Officer | HSBC
★★★★★
“Map Room have supported the bank over an extended period of time to deliver complex transformational change across our Customer Support function. I wouldn’t hesitate to work with Map Room in the future and I’m delighted with the outcomes we achieved together.”
David Craggs
Customer Support Director | Metro Bank
BANKABLE BENEFITS
When sustainability strategies are real, credible, and measurable—trust inevitably follows. Customers become advocates, investors lean in, and your people feel a sense of purpose and are proud to get behind the mission.

IDEAS WORTH SHARING
It’s safe to say we’ve entered a period of unrelenting change. Transformation is a way of working and there's no base camp or finish line. It's reshaping everything we thought we knew about business. It’s scary and exciting, but we’re here for it.
As we help customers navigate the complexities of constant change, we like to share what we learn along the way. We capture it here: actionable insights to get you thinking (and nodding).
The Power of Trust
The Hidden Cost of a Broken Process
Motor Finance DCAs | Actions Firms Should Take
What It Takes to Become a B Corp: Parogon Group’s Story
The Power of Inspirational Women | International Women's Day 2024
Lessons from Nanny McPhee on Change Management | Map Room
We work with commercial and sustainability leaders in organisations of any scale — with experience in hospitality, logistics, tourism, and finance. Our customers want more than a green badge — they want to create value, meet rising expectations, and lead with purpose. We help them do it all.
We’re a hands-on, outcome-focused, senior team that cares about commercial performance and environmental and social impact.
Many of our customers come to us after working with bigger firms — and stay because we focus on what matters and we get results.
We believe in clear, measurable outcomes. That could be reducing emissions, improving supply chain visibility, increasing B Corp readiness, or embedding sustainability into the way teams think and operate. But we also care about the ultimate 'why' - measurable commercial value.
We agree success measures upfront and hold ourselves accountable throughout the partnership.
We start with a conversation. We'll listen to what you're trying to achieve, understand the challenges you're facing, and explore whether we’re the right partner to help. If there's a fit, we’ll agree on a tailored approach to move forward. You can learn more about this on our Contact page where we break it down.
Get In Touch
This is our favourite button on the site because it's where great conversations (and meaningful partnerships) begin.
When pressed, this button tends to lead to good things.
If you're ready, we're ready.