Transformation Excellence | Map Room | Transform with purpose

WHY OUR CUSTOMERS
WORK WITH US

Our customers reach out when they’re preparing for significant change and want confidence that their transformation investment will deliver the outcomes they set out to achieve.

They may be responding to growth, cost pressure, changing customer expectations, regulatory demands or a need to fundamentally rethink how the business operates. Whatever the drivers, the challenge is the same: turning ambition and strategic intent into a programme of work that is focused on the right outcomes, prioritises the right change and delivers measurable value.

Because transformation is difficult - and we've all heard the stats that 70% fail. Whilst we could debate the exact ratio, we know that without clear, measurable direction - too much change gets started, priorities compete, solutions become disconnected from the experiences they need to create, and organisations struggle to bring their people with them.

Why transformation often underperforms:

Transformation quickly becomes a collection of projects rather than a coordinated journey towards a defined outcome.

Investment gets spread across competing priorities, teams focus on activity and outputs rather than change aligned to business objectives and key results, and too much emphasis is placed on the technical side of change without the same focus on the people side - slowing adoption and leaving the organisation with the cost, but only a fraction of the value it set out to create.

The work before delivery matters just as much as delivery itself.

SYMPTOM I

NO SHARED NORTH STAR

The programme lacks clear, measurable direction. Without a shared view of what success looks like and how it will be measured, it becomes much harder to select the right projects, prioritise investment and connect change back to the outcomes the business set out to achieve..

SYMPTOM II

SOLUTION BEFORE DESIGN

Programmes move too quickly from ambition into solution. Without first using research and insight to shape the experience and operating model, technology and process decisions can become disconnected from the outcomes the transformation is meant to create.

SYMPTOM III

DELIVERY WITHOUT READINESS

Successful transformation depends on healthy tension between technical delivery and business readiness. When the people side of change is treated as an afterthought, resistance builds, engagement suffers, adoption slows and expected benefits become harder to realise.

SERVICES

Successful transformation is more than the sum of its parts.

Our services connect direction setting, experience design, target operating model design, and business readiness into one outcome-led approach - so each stage informs the next and every decision can be traced back to what the transformation set out to achieve.

All
STRATEGY
DESIGN
CHANGE-ADOPTION

Vision Mission OKRs

VISION, MISSION & OKRs

We help COOs and transformation leaders lift their eyes from the problems at their feet to the vision of transformation on the horizon—defining the measures of success that improve delivery efficiency by up to 50% by getting it right the first time.

Direction Set, Results Delivered.

We help COOs and Customer Experience Leaders increase digital uptake and cut cost-to-serve by up to 30%, redesigning journeys (and the operational engines that power them) around what customers actually value.

Experience that Drives Loyalty.

TARGET OPERATING MODEL

TARGET OPERATING MODEL

We help COOs and transformation leaders reduce operating costs by up to 30% by redesigning their operating model—creating a leaner, faster operation, fit for future growth.

Lean. Scalable. Fit for the future.

CHANGE MANAGEMENT

CHANGE MANAGEMENT

We help COOs and Transformation Leaders join the successful 30% club and achieve the ROI transformation was designed to deliver—cutting change-adoption time and avoiding the cost of false starts.

Change Only Counts When It Sticks.

Meet the MD

Mark Murphy

Mark’s spent 20 years delivering, learning, and refining how to land meaningful change in large, complex organisations. After a decade inside a FTSE 100, he’s led transformation across financial services, retail, defence, medico-legal, water, and waste, always rooted in people-centred design and change.

MD of Map Room

Mark Murphy, smiling and seated at a podcast-style microphone, wearing a checked shirt. Black and white portrait.

★★★★★

“We have built a great relationship with the Map Room team and achieved great outcomes together. They have the professionalism, depth and pace to support us with expertise and scale where and when we need it. I would highly recommend them.”

Felim O’Donnell

Director or Financial Crime Ops | Starling Bank

JOIN THE 30% CLUB

Transformation should deliver more than projects, milestones and outputs. It should deliver the outcomes, value and return on investment you envisioned from the outset..

DELIVER OUTCOMES

Anchor transformation to clear objectives and measurable key results - creating a line of sight from investment to business impact.

MAXIMISE ROI

Focus investment on the change that matters most. Reduce false starts, competing priorities, and time to measurable value.

BETTER EXPERIENCES

Design change around the needs of real people - creating experiences that support the outcomes the business wants to achieve.

MAKE CHANGE STICK

Build engagement, readiness and adoption throughout the journey so new ways of working land and benefits are realised earlier.

IDEAS WORTH SHARING

It’s safe to say we’ve entered a period of unrelenting change. Transformation is a way of working and there's no base camp or finish line. It's reshaping everything we thought we knew about business. It’s scary and exciting, but we’re here for it.

As we help customers navigate the complexities of constant change, we like to share what we learn along the way. We capture it here: actionable insights to get you thinking (and nodding).

FAQ

Learn more about our Transformation Excellence services.

WHAT IS TRANSFORMATION CONSULTING?

Transformation consulting helps organisations turn strategic ambition into measurable change. At Map Room, that means helping leadership teams define the outcomes they want to achieve, select the right change, design the future experience and operating model, and build the readiness needed to deliver and sustain it.

WHEN TO BRING IN A TRANSFORMATION PARTNER?

Ideally, before the programme is fully shaped. We help organisations at the point they are preparing for significant change — whether driven by growth, cost pressure, regulation, customer expectations or a need to rethink how the business operates. We can also support programmes already in flight where direction, design, delivery or adoption need strengthening.

WHAT MAKES TRANSFORMATION SUCCESSFUL?

Successful transformation starts with clear outcomes and keeps those outcomes connected to every decision that follows. That means aligning leaders around Vision, Mission and OKRs, using research and insight to shape the right experience, designing an operating model that can deliver it, and giving equal attention to business readiness, engagement and adoption.

HOW IS MAP ROOM'S APPROACH DIFFERENT?

Our Progressive Transformation Journey connects strategy, experience, operating model and business readiness into one joined-up approach. Rather than treating transformation as a collection of separate projects or workstreams, we create a clear line from the outcomes you want to achieve to the changes needed to deliver them — with experienced industry practitioners (not career consultants) working alongside your teams throughout.

WHAT TRANSFORMATION SERVICES DO YOU PROVIDE?

We sit on the business side of change, rather than the technical side. Our transformation work includes Vision, Mission and OKR definition, transformation strategy and roadmap development, service and experience design, target operating model design, process and capability design, programme mobilisation, change management, stakeholder engagement, business readiness and adoption.

HOW DO YOU HELP ORGANISATIONS REALISE BETTER ROI FROM TRANSFORMATION?

We help leaders focus investment on the change most closely connected to strategic objectives and measurable outcomes. By improving direction, prioritisation, design, delivery and adoption, we reduce the risk of false starts, rework and disconnected change — increasing the likelihood that transformation delivers the value and return expected from the outset.